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Senior Brand Manager - Global Marketing, Game Marketing
Company | Riot Games |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development,Technology, Information and Internet,Computer Games |
Expires | 2023-08-25 |
Posted at | 9 months ago |
Senior Brand Manager
- Craft best-in-class campaign briefs, develop go-to-market plans, and define the player journey to guide global campaign execution and drive League of Legends marketing beats throughout the year across various sizes of investment.
- Collaborate with regional teams to develop global activations that allow for local expressions.
- Provide strategic direction on player activations to support creative innovation and ensure delivery of global marketing materials is on message and brand.
- Establish data-informed goals, research programs, and measurement plans in partnership with Insights teams to achieve player and performance targets for campaigns and identify further actions based on findings.
- Partner with senior stakeholders and Development leadership to identify and act against shared opportunities and outcomes.
- An understanding of brand marketing metrics and the tactics employed to improve them.
- Experience influencing marketing and product leaders and collaborating across multiple teams.
- Expertise in planning, developing, and executing successful strategy briefs that inspire creative activations and consumer-led campaigns across a wide array of channels and budgets.
- 6+ years experience in brand strategy and campaign management.
- Experience in brand management and strategy for a gaming, lifestyle, or notable consumer brand.
- Intimate knowledge of the fast-moving global games marketing landscape, current competition, innovations, trends and how they impact our business.
- Excellent project management skills and ability to prioritize and stay organized in a fast-moving environment.
- Experience both brand-side with a global CPG, gaming, lifestyle, or notable consumer brand, as well as agency experience as a strategist.
- Experience applying hypothesis-driven thinking and using tools to analyze data and report results.
- Experience working on cultural brands and lifestyle marketing that serve passionate audiences and fanbases.
- Experience optimizing marketing activations across multiple channels.
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