Crm Marketing Lead Jobs

Manage growing email database and ensure best in class delivery

Define and implement new functionality and product offerings to increase performance

Bachelor’s degree, preferably in marketing, or equivalent experience

Experience building full-funnel campaigns that involves collaboration with a sales organization; B2C and B2B experience preferred

Experience working with complex data warehouses; SQL experience preferred

Experience defining targeting strategies that drive results

Execute and manage user communications strategy, including enriching the E-mail program

Project manage the brief submission, content calendar, and creative processes

Manage the execution of marketing campaign tasks such as campaign setup, scheduling, triggers, tracking, testing, and deployment

Manages deliverability and send volume through ESP and sending APIs, and maintains relationships with marketing automation vendors

3+ years of experience as a power user of Salesforce Marketing Cloud (or comparable platform)

Knowledge of HTML/CSS is required; familiarity with SQL queries and APIs is a plus

Strong project management skills; results-oriented and highly motivated

5+ years of professional experience with a background in SaaS, higher education marketing, marketing automation, and print-on-demand systems preferred

Excellent written and verbal communication skills with experience in diverse work environments

Detail-oriented with high standards for quality and strong organizational skills required

Willing to adjust roles and responsibilities to meet the needs of an evolving and fast-growing marketing organization

Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook, and PowerPoint

Budget management and performance forecasting across various markets to drive cost effective and quality demand achieving acquisition and ROI targets.

Established analytical skills and experience managing to ROI targets.

Manage all digital marketing business drivers: PPC, Affiliates, Paid Social and Display.

In-depth knowledge of SEO and ability work with VP of E-commerce to maximize efficiencies

Strong performance marketing knowledge with a commercial approach

Strong verbal and written communicational skills

Excellent time-management skills and attention to detail

Lead end-to-end channel management, including defining channel goals, messaging, KPIs, timelines and business results.

Utilize Segment to create and manage audience segments, personalization strategies, and improving overall customer experiences.

Accountable for marketable list health management; ensure compliance with data protection regulations.

Deep knowledge of CRM tools for their use in customer acquisition, engagement, and retention, preference for experience with Iterable.

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