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Digital Marketing Analyst (Hybrid)
Company | USAA |
Address | Tampa, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Financial Services |
Expires | 2023-07-31 |
Posted at | 10 months ago |
Why USAA?
- Leverages intermediate and some advanced business, analytical and technical knowledge to participate in discussions with cross functional teams to understand and collaborate on business objectives and influence solution strategies.
- Translates recommendation into communication materials to effectively present to colleagues for peer review and mid-to-upper level management.
- Integrates/transforms disparate data sources and determines the appropriate data hygiene techniques to apply.
- Understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.
- Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.
- Applies innovative and scientific/quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer the business objective and drive the appropriate change.
- Applies advanced analytical techniques to solve business problems that are typically medium to large scale with impact to current and/or future business strategy.
- Delivers analysis/findings in a manner that conveys understanding, influences mid to upper level management, garners support for recommendations, drives business decisions, and influences business strategy.
- Incorporates visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences.
- Identifies and gathers the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA).
- Intermediate and some advanced knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
- Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 4 years of experience in data/analytics or functional business experience within the respective industry of responsibility (i.e. P&C, Bank, Finance) OR an Advanced degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline with 2 years experience in data/analytics or functional business experience within the respective industry of responsibility (i.e. P&C, Bank, Finance).
- Demonstrates competency in mathematical and statistical techniques and approaches used to drive fact-based decision-making.
- Strong communication and storytelling skills with an ability to synthesize data and deliver meaningful insights for action
- Digital marketing analytical experience in Insurance, Banking or Retail
- Test and Learn experience – designing, leading, executing, and analyzing results
- Experience in marketing analytical processes and measurement frameworks and Adtech adoption. (Attribution Methodologies, Google Analytics, Adobe)
- Experience working within a continuous performance minded team, focusing on business outcomes and driving optimizations in a fast-paced environment
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