Digital Marketing Manager I (Hybrid)

Location: Saint Petersburg, Florida
Job Type: Contract
Compensation Range: $53 - 63 per hour

Cella is looking for a talented Digital Marketing Manager for our nationally recognized client in the beauty space!
In this role you will support our client in developing and executing all Data Driven Experiences (DDx) and Customer Relationship Marketing (CRM) programs. With a focus on customer lifecycle, this position works directly with internal cross-functional team members, brand partners and external agencies in the development and implementation of CRM plans that build and support an omni-channel view of the customer. The ideal candidate has the ability to work in a fast-paced environment and accelerate multiple projects simultaneously while remaining detail-oriented and deadline-driven.
This is a hybrid role (3 days in the office/2 days work from home) in which candidates must be local to the Tampa/St Petersburg, Florida area.
Responsibilities:

• Plan and execute targeted, journey-based marketing campaigns to drive sales and conversion.
• Deliver and present ad hoc analysis requests both internally and to brand partners.
• Ensure all relevant parties are notified prior to campaign deployment as aligned to.
• Monitor campaign results.
• Review and analyze campaign analysis from data supplied by CRM agency and internal database.
• Execute and manage brand contracts and quarterly billing.
• CRM campaign development and execution (preferably through salesforce).
• Work with brands to brainstorm, plan, and execute strategic CRM programs.
• Monitor competitors and other retailers to stay up-to-date on best practices.
• Maintain database quality and implement database updates/upgrades.
• Work with Category Management, Sales Development, Inventory planning and pricing teams to ensure offers are funded, coupon codes are activated and sufficient inventory is available prior to deploying the marketing campaign.
• Support the integration of journeys thru app and text messaging programs into CRM database.
• Work with CRM agency in setting up campaigns and delivering assets.
• Help to manage comprehensive CRM campaign calendar.
• Brainstorm and implement new acquisition tactics to continue to grow active and engaged customer base.

Qualifications:

• Able to provide clear creative direction and critical feedback to Creative Services to ensure all messaging is compelling and visually impactful.
• 1 - 3 years of marketing / digital marketing experience. Brand management and exposure to CRM preferred.
• Excellent written and verbal communication skills required.
• Strong analytical marketing orientation. Understanding of financial assessment and ROI analysis.
• Demonstrated project management skills.
• Experience level: Experienced
• Digital Marketing
• Skills:
  • Digital Marketing
• Team player with strong interpersonal skills. Able to interact professionally with all levels of management, brand partners and outside vendors. Able to mobilize others to achieve results.

JOBID: 1004614