Social Media Analyst (Hybrid)

Job ID 6738 Location Miami, Florida Date posted 08/23/2023

We are looking for a data-driven Social Media Analyst to work on all owned Social Media consumer channels for the Carnival Cruise Line brand. This role will support and report to the Social Media Manager and work collaboratively with Creative, Product Marketing, CRM, OR and outside agency teams. The Social Media Analyst will be responsible for ongoing reporting needs, including analyzing measurement data like channel growth, content performance to ensure KPI’s are being met – aligned with our existing Social Media Playbook. In addition, this role will also report on competitive, industry, and other social listening data (via Sprinklr) to share key trends and insights that will help inform our content, strategy, and operations.
Essential Job Functions

• Less than 25% with shipboard travel likely
• Update and utilize existing templates and dashboards to capture data and pull insights, in addition to, suggesting better ways to report on and interpret data to improve the social media program for channel growth, content performance, influencer partnerships, and more.
• 2-3 years experience, preferred
• Leverage tools such as Sprinklr to monitor and gain insight on industry and social media trends.
• Microsoft Excel
• Bachelor’s Degree - Business Administration, Math, or Marketing, preferred
• Familiar with social media metrics
• Use listening data to pull insights and help inform strategic direction of content creation, influencer partnerships, and key trends to tap into.
• Own social media reporting focusing on analyzing channel growth and content performance data to ensure we’re meeting our KPI’s at an ongoing cadence, including bi-weekly snapshots, monthly dashboards, and monthly, quarterly, and yearly reports.
• QUALIFICATIONS

The range for this role’s base salary is $51,600 - $75,300. Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles are also eligible for an additional vesting equity plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Employee Assistance Program and other mental health resources
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
• Personal and professional learning and development resources including tuition reimbursement
• Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
• 401(k) plan that includes a company match
• Health Benefits:
• Paid Time Off
• Cost-effective medical, dental and vision plans
• On-site preschool program, wellness center, and health clinic at our Miami campus
• Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
• Financial Benefits:
• Other Benefits
• Employee Stock Purchase plan
• Additional programs include company paid term life insurance and disability coverage

About Us
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical orsensory disability, or any other classification protected by applicable local, state, federal, and/or international law.