Email Marketing Manager Jobs

TITLE: Email Marketing Manager (Retention & Acquisition)

LOCATION: New York, NY

THE OPPORTUNITY:

hint® water, one of the fastest growing beverage companies in the market, is looking for an entrepreneurial and analytical individual to join our team as an Email Marketing Manager. This person will be responsible for managing our email marketing program and support execution of our direct-to-consumer (drinkhint.com) customer loyalty strategy.

The perfect candidate will be highly detail-oriented and able to flawlessly execute our email campaigns, while also possessing the creativity and project management ability to push forward new customer loyalty initiatives. They will partner with our creative team to develop communications that inspire customers and reinforce the hint brand. They will create a memorable experience for drinkhint.com customers. This role is based in our New York office and will report to the Director of Online Subscriptions.

WHAT YOU WILL ACHIEVE:

• Help to ideate and execute new programs to increase customer loyalty, for instance developing exclusive perks for top customers or developing a program to reward our segment of business office customers.
• Develop and maintain email and loyalty marketing dashboards and communicate performance results to creative and marketing teams.
• Set up and deploy promotional emails in email service provider (ESP). Coordinate production of email creative assets with design team and marketing campaign manager. Code emails in HTML as needed.
• Manage and grow email database. Develop and execute strategy for capturing emails, e.g. via website lightboxes, and manage audience segments to maintain high levels of engagement.
• Coordinate communications around new product and flavor launches to generate excitement across our engaged drinkhint.com customer base.
• Analyze performance of emails (subject lines, time of day, call-to-action copy, etc.) and A/B test to improve email engagement metrics.
• Manage triggered email flows (welcome series, abandoned cart, winback series, etc.). Continuously test and optimize to increase revenue from these flows.

WHO YOU ARE AND WHAT YOU BRING WITH YOU:

• Hands-on, roll-up-your-sleeves style, used to working in a fast-paced, entrepreneurial environment.
• Bachelor's degree required.
• Experience managing CRM systems and understanding of audience segmentation a plus.
• Passionate about a healthy lifestyle, nutrition and promoting a product that enables customers to make healthy choices without sacrificing taste.
• Creativity to ideate new ways to engage and delight drinkhint.com customers, and the organizational ability to manage execution of these projects to completion.
• Knowledge of direct-to-consumer marketing, retention marketing trends, email best practices, and tools of the trade with a curiosity and thirst for continuous discovery and learning.
• 5-7 years of professional experience in roles focused on email and promotional marketing, customer retention, loyalty, and/or CRM required.
• Exceptional attention to detail, and proven experience deploying emails within email service provider (ESP) required. Email coding experience (ability to code emails in HTML) required.

We are headquartered in the Union Street District in San Francisco, with our New York City office located in TriBeCa. Competitive salary and bonus offered. No relocation. Healthcare benefits 100% paid for by company, FSA, 401K (regular and Roth), gym stipend, snacks and a lot of water!

Powered by JazzHR

RQAIEjC22X