Director, Content Marketing Jobs

Innovid (NYSE:CTV) powers advertising delivery, personalization, measurement and outcomes across linear, CTV and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and currency-grade measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit innovid.com or follow us on LinkedIn or Twitter.
Innovid is looking for a Director, Content Marketing to join its in-house marketing team. Reporting to the VP, Marketing, the Director, Content Marketing is responsible for developing and executing the global content plan to support marketing efforts that boost brand awareness, increase market share, and drive marketing-qualified leads for sales. They will own the strategy, development, execution, and optimization of relevant internal and external-facing communications. They will play a key role in shaping the Innovid brand voice and ensuring value to our audiences.
What You'll Do:

• Long form content will include data-driven research whitepapers
• Assist with research and development of industry & competitive insights, trends, and opportunity spaces
• Design and execute content roadmap, including reports, infographics, blogs, newsletters, website copy, and emails, and maintain relevant messaging framework for internal and external-facing communications
• Ensure all content produced is on-brand, consistent, and high-quality, relevant to the interests of the markets/clients/prospects, and optimized for search and user experience for all channels
• Work with the cross-functional team to track and understand content effectiveness and make optimizations based on those results
• Develop standards and best practice for content creation, distribution, maintenance, and content repurposing
• Own long- and short-form content development for campaign and one-off projects
• Collaborate with internal stakeholders throughout various processes inclusive of product marketing, demand generation, PR/comms as well as internal stakeholders outside of marketing
• Be an arbiter of best practices in grammar, messaging, and writing

What You Will Need:

• Attention to detail is a must
• Great people skills
• Ability to work with varying levels and personalities internally and externally
• Clear articulation of the business goal behind the creation of a piece (or series) of content
• B.A. in marketing, English, journalism, or communications a plus
• A keen eye for detail and aesthetic
• Curiosity and interest in marketplace research
• The ability to stay on top of industry trends, and understand what the audience needs to know and how they want to consume it
• Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience
• A willingness to embrace change and to adapt strategies as required
• Deadline-driven and not afraid to push for time adherence
• Skilled at both long-form and short-form content creation
• 10+ years related work experience; must have experience with an adtech, b2b technology, and/or media company
• Not afraid to get hands dirty; great attitude and willingness to help out wherever necessary
• Project management skills to manage editorial schedules and deadlines within corporate and on-going program campaigns
• Proven editorial skills. Outstanding command of the English language
• Leadership skills required to define and manage a set of goals involving diverse contributors and content types
• Excellent writing skills and proven track record of developing compelling marketing materials (samples must be provided)

What We Offer:

• High visibility role with a tremendous amount of growth potential
• Competitive compensation package for qualifying employees, which includes: health, dental, and vision insurance. Life insurance, PTO + Sick Days, 401K + match, a volunteer program, paid parental leave and stock options.
• This information is provided per New York City’s salary disclosure law.
• This position is eligible for quarterly bonuses based on specified benchmarks, in accordance with all applicable bonus terms and conditions
• Personal & Professional Developmental Resources, including: Bravely for on-demand, unlimited, and confidential access to coaching; job shadowing and mentorship programs; employee led DEI committees, access to LinkedIn Learning, and more.
• At Innovid, Base Salary is one part of our total compensation and benefits package and is determined using a salary range. The base pay range for this position is $110,000 - $125,000 per year. The determination of what a specific employee in this job classification is paid and titled depends on a number of factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
• Offices in major cities around the world, unlimited snacks, and a cross-company collaboration unlike anywhere else.

There is no such thing as the perfect resume, or someone that checks every box. At Innovid, we are generous with our time and knowledge, and always ready to teach. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day and add to Innovid.
Equal Opportunity Employer: Innovid is an equal opportunity employer, committed to our diversity and inclusiveness. We consider all qualified applicants regardless of race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply. We are actively working to be an anti-racist organization. We're committing to creating an inclusive and equitable workplace for all of our employees. You can read more about our commitment to DEI here.
If you are located within the EEA and subject to GDPR or are a California resident subject to the California Consumer Privacy Act, click here to understand how Innovid processes your personal information and how you can exercise your rights.