Director, Original Content Marketing, Peacock

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. 

Peacock is seeking an innovative marketer to join the team. This marketer will help with creating and executing best-in-class marketing campaigns to support initiatives that drive the business. The Director, Original Content Marketing reports to the Vice President, Original Content Marketing.

Responsibilities Including, But Not Limited To The Following

• Work with cross-functional partners across Peacock and NBCUniversal (e.g., Programming, Development, Creative Marketing, Social, Media/Comms Planning, Publicity, Product, Creative Operations, Sales, etc.) to ensure alignment and disseminate information.
• Build close relationships with cross-functional partners to understand, prioritize, and build strategy on all projects.
• Work with data and analytics teams to test hypotheses and learn what works to drive our business forward.
• Manage, communicate, and present to internal and external stakeholders (external e.g. Executive Producers, Showrunners, Studios, Production Companies, Talent, etc.) on 360-campaigns.
• Partnering with Creative: brief, guide, and manage agencies and 3rd party partners to develop best-in-class creative to elevate Peacock Originals and the brand at large.
• Serve as an authority on assigned titles/brands and serve as the central hub of information.
• Work closely to monitor campaign performance and optimize campaigns.
• Develop highly innovative campaigns that break new ground for industry standards and garner earned media impressions.
• Develop innovative cross-functional marketing strategies and go-to-market plans for individual campaigns and title launches for Scripted Peacock Originals

Qualifications

Basic Qualifications:

• Comfortable making data-informed marketing decisions including reviewing and analyzing campaign performance data and optimizing creative accordingly.
• Experience and passion for building innovative 360-marketing strategies and campaigns.
• High degree of proficiency with Microsoft Office (e.g. Microsoft Word, Excel, PowerPoint, etc.)
• 8 years+ of relevant experience in Entertainment, Digital Media, and/or direct-to-consumer marketing.

Desired Qualifications

• Strong organizational, process, project management skills. Ability to seamlessly manage multiple projects simultaneously.
• Highly innovative and creative with positive energy.
• Highly-organized with strong storytelling and deck-writing abilities.
• Social media savvy and thorough understanding of both current and emerging digital platforms.
• Strong communication and interpersonal skills with the ability to interact with senior-level management, internally and externally.
• Leader with a positive attitude who thrives in a collaborative work environment.
• Strong understanding of media landscape.
• Strategic and creative thinker who is a self-starter, flexible, and can function in a fast-paced environment.
• Passion for Entertainment, Media, and Pop Culture.
• Excellent presentation and analytical skills.
• Strong level of independence and efficiency.
• Excellent written and oral communication skills. Ability to communicate with technical and creative development team members.

Salary Range: $115,000 - $150,000 (bonus eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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