Director, Content Marketing Jobs

About Masterworks

Masterworks is a fintech platform that allows anyone to invest in SEC-qualified shares of multi-million dollar paintings by names like Banksy, Basquiat, and Picasso. In just three short years, we have built a portfolio of nearly $800 million in world-class artworks, introducing over 800,000 individuals to the $1.7 trillion art market.

Masterworks has been covered by major media publications such as The New York Times, CNBC, The Wall Street Journal, and the Financial Times, and was recently recognized as one of the Top 50 Startups in the US by LinkedIn.

In 2021, Masterworks achieved unicorn status raising $110M in its Series A fundraising round at a valuation exceeding $1 billion.

Our 200+ employees are based out of our offices at Brookfield Place in the Financial District of New York City. With an entirely in-office team, there are endless opportunities for collaboration, innovation, and learning.

Why Masterworks?

• Do you want to live at the cutting edge of finance, technology, and art?
• Do you thrive on disruption?
• Do you enjoy meaningful work that has a noticeable impact on business performance?
• Are you passionate about democratizing alternative investments?

If you answered “Yes” to any of the above, we’d love to hear from you!

Position Overview:

We are seeking a dynamic and strategic Content Marketing Director to join our team. This role will report through the Product team and play a vital role in driving investor engagement and ensuring a compelling content experience for our audience. You will be responsible for leading a small team of content writers and lifecycle marketing specialists to develop and execute content strategies across various channels.

Responsibilities:

1. Team Management and Leadership: Lead and mentor a team of content writers and lifecycle marketing specialists, fostering a collaborative and innovative environment.

1. Content Strategy Development: Develop and implement a comprehensive content strategy aligned with the company's vision, values, and target audience.

1. Content Creation and Execution: Oversee the creation, editing, and optimization of engaging and high-quality content through iterative testing.

1. Content Performance Analysis: Monitor key metrics and implement strategies to enhance content effectiveness, engagement, and conversion rates.

Qualifications:

• Proficient in using content management systems and analytics platforms.
• Familiarity with the art market or finance industry is a plus.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Strong leadership skills with experience in managing and developing high-performing teams.
• Proven experience (5+ years) managing a content team, preferably within the financial services or art industry.
• Deep understanding of content marketing principles, best practices, and industry trends.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Excellent written and verbal communication skills with a keen eye for detail.

Measurements of Success:

• Within 60 days, take lead on all communication initiatives including emails and push notifications
• Within 30 days, setup and execute a weekly run of email campaigns, providing analytical feedback on their performance.

Benefits at Masterworks:

• PTO and 401k
• Health, dental, and vision coverage with FSA options
• Free admission to art museums and galleries
• Happy hours, company outings, social clubs, and more!
• Discounted Equinox membership
• Daily catered lunches

Additional:

• Must be willing and able to work in NYC - not a remote role.
• Must be authorized to work in the US

How does Masterworks think about compensation?

The compensation range for the role is $130-170k (inclusive only of base salary, and exclusive of other potential competitive benefits such as on-target commission, bonus payments, and equity). Our ranges are very broad to accommodate all types of candidates and encourage growth. Specific compensation offered to a candidate may be dependent on factors such as education, experience, qualifications, and alignment with market data. Exceptional candidates may receive salaries outside of the posted ranges.