Community Manager - Social Media - Hybrid

The Opportunity

The Social Media, Consultant will be responsible for developing channel plans and strategies, as well as publishing social-first content to engage our audiences, including our current customers, prospects, as well as our employees, financial professionals, distributors, and producers. The ideal candidate will have 4+ years of social media experience, including developing data-driven social media recommendations, and creating social content for both consumer and B2B audiences. The Social Media, Consultant will be passionate about all things social, be well-versed in channel best practices, and have a point of view on social networks (think Twitter and TikTok).

As a Social Media, Consultant you will be responsible for managing, maintaining, and growing MassMutual’s social media channels while interacting with our audience of customers, employees, advisors, and producers through proactive and reactive engagement. In addition, you will be responsible for producing larger social engagements, like employee advocacy programs, social listening dashboards, multi-part video series, and/or new channel launches. The ideal candidate will have several years of experience in social media, including hands-on tactical engagement and expertise in social analytics. The Community Manager will be passionate about the digital and social media space, with a point of view on various social networks, best practices, and favorite marketing campaigns.

The Team

The Customer & Engagement Team at MassMutual is located in the innovation hub of Boston – The Seaport District. Within the Customer & Engagement Team sits Search and Social, a digital first group responsible for brand and business unit channel marketing. We’re a smallish team, so it’s exciting and unusual that we have open positions. If you are a marketer who is passionate about helping people secure financial freedom, and protect the ones they love, who also enjoys coming up with ideas, making them better, and making them happen, then please read further. Our team operates on a hybrid work schedule, with 2-3 days per week spent in the office and the rest of the time working remotely.

The Impact:

The Social Media, Consultant will:

• Help develop and maintain a consistent tone of voice for the brand online and lead employee advocacy efforts
• Provide forward-thinking recommendations to test new opportunities on social
• Send weekly social listening reports with insights to help improve our digital content
• Develop key metrics to measure campaign success, and partner with brand measurement/analytics
• Publish content across MassMutual’s social channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube
• Monitor, moderate, and engage with our audience(s) and escalate any issues, as needed
• Propose and develop larger social initiatives, including video content and channel strategies
• Identify innovative opportunities on new or existing channels to grow our presence and continue to reach new consumers.
• Work with other teams to develop social content, including internal business partners and our in-house creative team, as well as third-party agencies

The Minimum Qualifications

• Proficient knowledge working with third-party social media management tools such as Brandwatch, Sprinklr, Hootsuite, etc.
• 4+ years in a full-time social media position for a brand or digital/PR/marketing agency
• Bachelor’s degree in writing, communication, journalism, marketing, PR, or a similar field
• 1+ year experience Understanding of social media analytics, KPIs, and reporting
• Ability to work evenings and weekends as needed
• 4+ years experience of social media best practices
• 4+ years' experience managing multiple social media channels

The Ideal Qualifications

• Content creation experience across media, including copywriting, as well as image and video editing
• Knowledge of Adobe Creative Suite and Sprinklr is a bonus.
• Ability to work independently and with a team in a fast-paced environment
• Expert Knowledge of popular and current social media channels and a desire to keep up to date on the latest trends and new products
• Knowledge of search engine optimization (SEO) or other related digital marketing disciplines
• Understanding of paid social media advertising including previous campaign management experience
• Incredible attention to detail and ability to multi-task
• Excellent critical thinking and judgment
• Excellent written communications skills

The Location:

Boston, MA (Hybrid)

We are hiring for our Boston, MA office location in a Hybrid setting where you will be onsite 2-3 days per week

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What to Expect as Part of MassMutual and the Team

• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups
• Regular meetings with the Search and Social and broader Customer Engagement and Activation Teams
• Focused one-on-one meetings with your manager
• Access to mentorship opportunities
• Your ethics and integrity will be valued by a company with a strong and stable ethical business industry leading pay and benefits
• Access to learning content on Degreed and other informational platforms

MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.

Offers of employment are contingent on the completion of satisfactory references, background investigation, and (if applicable) any federal securities law requirements/FINRA regulations (including fingerprinting) and/or passing of a drug screening.