Senior Manager, Social & Community

Description

Working independently and with limited supervision under direction of the Director, Brand and Retail Marketing, the Senior Manager, Social & Community is responsible for managing communications both internally and externally within social media channels.

The role will possess a passion for a fast-paced environment, independent problem solving and strong project management skills with an eye for details. You know what players want, sometimes even before they do. You understand what it takes to turn a skeptical audience into a healthy, engaged community. You’re comfortable being the center of attention, both when things are easy and when they are challenging. You have a knack for making complex ideas feel approachable. You love to take on new challenges and learn new skills.

You will have a wide variety of responsibilities and will be expected to execute on various types of community programs as well as introduce new ideas to support multiple company projects simultaneously.

Essential Job Duties And Responsibilities

• Develop channel-specific plans for key marketing beats, leveraging insights and trends to maximize engagement and reach.
• Stay up to date with the latest social media trends, tools, and best practices, and share knowledge with the broader team.
• Mine channel analytics and performance metrics to identify areas of improvement and optimize content strategies.
• Collaborate closely with the brand marketing team to ensure alignment with video game release schedules and product feature priorities.
• Create, curate, and publish engaging content across various social media platforms, including stills, product review and reveal videos, live streams, in-store event coverage, industry event coverage, and industry talent interviews.
• Set channel targets and KPIs to measure the success and impact of social media efforts.
• Develop and execute the broader social media strategy in alignment with the overall marketing objectives and brand guidelines, inclusive of channel expansion strategies.
• Monitor and respond to user comments, messages, and inquiries in a timely and professional manner.
• Utilize social media management platforms to streamline workflows and effectively manage social media channels.
• Other duties as assigned.
• Be independently curious about the ever-changing social media landscape and proactively suggest innovative ideas to enhance GameStop's social media presence.

Senior Community Manager Requirements

• Willingness to travel moderately to various stores for local coverage and participate in domestic travel for trade shows, publisher events, video game midnight releases, etc. (,20%)
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Consistently demonstrates a commitment to GameStop policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest, and ethical responsibilities.
• Proficiency in content creation tools and software, such as Adobe Creative Suite or similar.
• Strong knowledge of social media platforms, including Facebook, Twitter, Instagram, YouTube, TikTok, Discord and Twitch.
• Proactive and self-motivated with a strong sense of ownership and accountability.
• 7+ years of experience in social media management, preferably in the gaming or entertainment industry.
• Must be able to lift and/or move objects and displays (up to 50lbs.), bend, stoop, reach with arms and hands.
• Bachelor's degree in marketing, communications, or a related field.
• Preferred location: Seattle or Dallas area.
• Familiarity with social media management platforms (e.g., Sprout) and experience with social media scheduling and analytics tools.
• Proficient knowledge of Windows-based computers and Microsoft Office programs; specifically, Excel, Outlook, PowerPoint, and Word
• Comfortable working in a large corporation and aligning work with core business KPIs.
• Demonstrated ability to analyze data and draw actionable insights to optimize social media performance.
• Proven track record of developing and executing successful social media strategies and campaigns.
• Passion for video games and a solid understanding of the gaming industry.
• Ability to thrive in a fast-paced, deadline-driven environment and effectively prioritize tasks.
• Excellent written and verbal communication skills, with a keen eye for detail and strong editing abilities.