Social Media Manager Jobs

Do you try every fitness trend? Love all things nutrition and wellness? Are you addicted to TikTok? Live for IG? We're looking for someone who thrives at the intersection of health & wellness and social media.
The Social Media Manager is responsible for everything from creating, developing and posting engaging content to reporting and analyzing results. Success in this job will depend on a mix of creating strong content and engaging our superfans with the goal of building brand awareness and brand love.
What you'll be doing:

• Work closely with the Customer Happiness team to ensure all MyFitnessPal members are supported
• Live Good Health
• Provide weekly reporting by channel with both quantitative and qualitative insights with recommendations for continuous improvement and pivoting
• Be Data-Inspired
• Management of 2-3 contractors and interns to help create content, plan and schedule calendar, and create reporting
• Nurture a passionate community of superfans across all channels, including engagement with influencers through social listening and proactive outreach
• Manage engagement and communication across all social channels, including Tik Tok, Instagram, Pinterest, Facebook and Twitter
• Leave it Better than You Found It
• Make strategic recommendations based on trend observations and discussions within the community
• Stay up-to-date with new social media tools and best practices
• Help identify product advocates and engage evangelists for user-generated content
• Be Kind and Care
• Live our core values in all you do:
• Proactively handle content creation - a mix of do-it-yourself scrappy posts, as well as managing agency, partner and expert created content
• Analyze results of brand campaign and evergreen content to look for opportunities to improve creative and engagement
• Continually educate internal teams and key stakeholders on social media best practices
• Ongoing monitoring of all brand social channels and relevant online conversations looking for conversations and communities to tap into
• Manage the appropriate analytic tools to optimize social media performance
• Champion Change
• Make It Happen
• Bring the social media strategy to life and adjust as needed throughout the year
• Monitor our share of voice among competitors and sentiment to inform content strategy
• Drive social listening on a daily basis to looks for trends, issues and real-time engagement possibilities - and create reactive content in response
• Create an editorial strategy, content calendar - and content - that caters to targeted audiences and ladders up to overall marketing and business goals

Qualifications to be successful in this role:

• A knack for evaluating social media analytics and adapting strategies and tactics based on insights
• Possesses excellent verbal and written communication skills - as well as some ability to create visuals, videos, etc
• Be on the forefront of trends, tools and techniques - both in health & wellness and social media
• Ability to build programs from primary research
• Possesses outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Love creating content with a scrappy mindset - you think it, you make it, you post it
• 5+ years of experience building strategy, content creation and analyzing performance of core social channels (Instagram, TikTok, Pinterest)
• Online marketing and/or copywriting experience a plus
• Bachelor's degree preferred
• Able to work individually or in a team environment
• A demonstrated track record of growing engaged audiences on organic social channels
• Management experience a plus

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals -whatever they may be. The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals.
Please consider applying even if you don't meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we're building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.
Full Time Employee Perks, Benefits, and Culture:

• Reward & recognition platform enabling peers to recognize and reward their peers for all the great work they do
• Monthly Wellness Allowance to assist team members to focus on their own physical and mental wellbeing and select wellness initiatives of their own choice
• Want to work in an office? We also have a physical office in Austin, TX
• DEI Committee dedicated to ongoing efforts to foster a diverse and inclusive workplace by setting actionable goals and evaluating progress
• Remote equal philosophy enabling you to work from any state in which we have operations in the continental U.S.
• MyFitnessPal Premium
• Modern Virtual Learning and Development Library
• A dynamic, motivating, and fun work environment
• Competitive medical, dental, and vision benefits
• Annual, in-person company retreats to work, bond, and enjoy team-building activities
• Opportunities for team members to meet and connect in person for company paid lunches or working sessions
• Safe Harbor 401K program
• Paid maternity and parental leave
• Flexible time-off policy + flexible working hours (Unlimited PTO Plan)
• Diversity training for employees

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding ideologies and apply across all aspects of employment.
MyFitnessPal participates in E-Verify.