Beauty Brand Manager Jobs

Come join one of the fastest-growing online retailers in the country! Pink Lily is in search of a qualified Brand Manager to join our emerging Beauty team and help fuel our growth. Pink Lily Beauty is a new product line that launched in March of this year. Through thoughtful and comprehensive new product development specifications, we have created a clean, vegan and organic line of cosmetics to complement our apparel assortment on pinklily.com.

The Role:

• Reports directly to the Founder of Pink Lily with “dotted line” to Director of Brand
• Partners with Director of PL Beauty New Product Development (NPD)
• PL Beauty’s Brand Manager role is to manage the overall brand strategy, marketing approach, revenue objectives and 3–5-year product roadmap to achieve near and long-term goals for Pink Lily Beauty

Position Responsibilities:

Marketing Execution

• Refine and execute on the strategic brand direction (including brand story, key points of differentiation, etc.), sales goals and marketing approach and related tactics
• Analyze campaign results by platform, and review KPI’s to assess performance and generate future improvements
• Leverage knowledge of traditional as well as digital, social and influencer marketing combined with advanced communication skills and analytical abilities to:
• Define benchmarks and implement systems for measuring success.
• Create and execute against marketing channel strategies including individual campaigns, activities to drive brand awareness and product education initiatives both for brand and product launches and ongoing brand/product support
• Generate sales-driving ideas and concepts to support key categories and best sellers

Branding/Creative

• In partnership with the Director of Brand, co-own the brand architecture, quality cues, brand values and key messaging
• Provide all cross functional teams with the key branding elements and brand style guides
• Refine content strategy and manage all brand assets (photography, video, key campaigns, other branded assets, etc.)

Competitive Landscape/Business Analysis

• Conduct ongoing research of business/industry/marketing trends, analyze trend information and and competitors’ brand and marketing strategies to ensure PL Beauty is positioned to win
• Analyze brand performance, thoroughly understand current business challenges and proactively develop actionable plans to drive sales

Budget Management

• Own the PL Beauty operating budget (including revenue and cost objectives by SKU), including brand revenue targets and expense management in partnership with Pink Lily’s VP Finance
• Measure performance against budget

NPD

• Partner with Director of NPD to:
• Identify product gaps and opportunities and product concept development
• Prioritize product roadmap based on complexity, development timeline, sales opportunity and market trends

The Candidate:

Characteristics

• Self Starter| An entrepreneurial attitude combined with strong business acumen
• Optimistic and Resilient| A can-do attitude with a readiness to dig in and figure out how to execute quickly on opportunities and work around problems by finding creative solutions
• Detail Oriented, Organized and Able to Multi-Task| The ability to both oversee the brand and do the work, which will require strong organization and execution capabilities
• An Owner Mindset| Competitive and focused on winning (and doing so the right way)
• Results-Oriented| Delivers on objectives
• Open and Collaborative| This role will work with other PL Beauty and broader Pink Lily team members and must be a strong team player; assists colleagues in problem solving and seeks input from colleagues in problem resolution

Requirements

• Bachelor’s degree in Business or Marketing
• Google Analytics Experience is a plus
• Proficient in MS Excel & PowerPoint
• Strong beauty industry knowledge with 7+ years of Brand Management and Marketing experience, preferably in a Direct-to-Consumer e-commerce business
• Technical systems aptitude to learn select functionality for multiple database tools

Pink Lily offers a complete benefits package including health, vision, and dental insurance, 401(k) with company match, paid time off, and clothing discounts.

Pink Lily is an Equal Opportunity-Affirmative Action Employer – Minority / Disability / Gender / Identity / Sexual Orientation / Age / Veteran