Associate Brand Manager - Seagram's

This position is remote in ET or CT.

JOB SUMMARY

The Seagram’s team manages a brand portfolio across the flavored malt beverage segment. The portfolio is anchored by its growing flagship, Seagram’s Escapes, Seagram’s Escapes Spiked, and is also prepping for new brand launches in 2022 and 2023. The Seagram’s Brand is fueled by growing its existing portfolio while creating new brands to connect with new consumers and occasions.

The Seagram’s Associate Brand Manager (ABM) will support the Brand Manager with the development and execution of national & local marketing campaigns along with sales strategies and tactics designed to grow brand health and awareness, market share, volume and profitability across markets. In order to support this work, the ABM will use internal and external data to support the development of fact-based selling stories, exciting promotional campaigns and thematic programming. The ABM will work to ensure all activities align with brand standards and legal guidelines. The ABM will also manage day-to-day activities and communications with support teams such as sales, sales operations, trade marketing, social media and public relations, brewery operations and outside agencies.

STATUS: Full Time

JOB TYPE: Exempt

LOCATION: Remote

DEPARTMENT: Marketing

BRANDS: Seagrams Escapes & Seagrams Spiked

ESSENTIAL FUNCTIONS & RESPONSIBILITIES

• Support 360 activity planning through the development, implementation, and evaluation of programming in collaboration with other functions
• Represent the brand with select external and internal stakeholders
• Contribute to the development of annual brand plans and lead relevant parts of it
• Contribute to quarterly brand business reviews
• Continuously innovate and optimize brand activations ensuring effectiveness and efficiency improvements
• Support and contribute timely updates to the Seagram’s budget
• Liaison and brief Trade Marketing, PR, Social Media and Innovation teams regarding relevant brand projects
• Other duties as assigned
• Oversee the development of localized brand activations in collaboration with sales regions / districts / chain account managers
• Work closely with Trade Marketing, PR, Social Media and Innovation teams on the development, implementation, and evaluation of activation plans
• Develop activation, creative and media briefs for external agencies
• Support the execution of multi-media strategies and programs, while managing external agencies
• Lead the development of Brand Key Message decks for new products, programs, and activations
• Actively exhibit a commitment to support a diverse and inclusive work environment

EDUCATION, SKILLS & EXPERIENCE

• Demonstrated application of research/insights and data to make strategic recommendations
• Bachelor’s Degree in Marketing or related field required
• Strong presentation skills as well as advanced knowledge of MS Excel, Word, and PowerPoint
• Experience with development and commercialization of CPG products
• Previous brand management experience preferred
• 2+ years of people management experience
• 3+ years of experience in budget and project management
• 6+ years of experience in marketing, preferably within beer or consumer packaged goods industry

DESIRED ATTRIBUTES

• Excellent collaborator & communicator
• Natural curiosity and desire to dream big
• Love for our Triple Bottom Line philosophy
• Strong analytical skills
• Entrepreneurial spirit and energy
• Self-motivated
• Organized
• Creative & independent thinker
• Team player
• Driven for success

PERKS

• Blue4U Discounts
• 10 paid holidays per year
• Generous Paid Time Off
• Culture of pride and community involvement
• Retirement Options with employer contributions
• Flexible scheduling
• Generous Benefits with options to fit your life
• Technology Reimbursements
• And of course, beer!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, genetics, national origin, disability, or status as a protected veteran.

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