Dir - Marketing Valentino Beauty

Job Title: Director – Marketing, Valentino Beauty and Fragrance

Division: Luxury Products Division

Location: (NY, 10 Hudson Yards; 435 Hudson Street; NJ, 111 Town Square Pl Jersey City; CA, L’Oreal West)

Reports To: VP, Marketing Valentino and Prada

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do

Responsible for brand vision, strategy and business performance as it relates to Valentino fragrance and Beauty total brand vision. Work in conjunction with Retail Marketing, Consumer Connections and International Marketing counterparts to ensure U.S. needs are met in the development of all products/product concepts, consumer activations and experiences. Analyze market segments to determine need gaps in portfolio online and offline, key consumer targets and predict future trends. Responsible for leading marketing aspects to accelerate the brand ambition and continue to climb in rank in a short and long term. Lead and motivate direct reports towards brand’s strategic vision and business objectives for both Fragrance and Beauty.

Job Duties And Accountabilities

• Inspire cross functional partners with outside of the box ideas/concepts/strategies
• Influence and manage the Creative process for local adaptation that are not covered by DMI
• Identify innovative product opportunities and educate/brief DMI teams on strategic US needs
• Manage budget, ensure sales forecast accuracy, track and analyze COGs, and make pricing recommendations
• Interact effectively with other departments to support Marketing objectives
• Conduct competitive and consumer data analysis; make recommendations to management based on data
• Propose and implement brand/product strategy and promotional/trade Marketing plans; implement and evaluate new product launches and manage existing product “panier”

US specific tasks – not done by DMI to succeed and lead a brand in the US:

• Co-creation of media planning, strategy and implementation
• Content creation & optimization for PDPs, paid media
• Co-creation of A&I strategies and activations (pop-up activations, launch events)
• Lead the development of US Studies (consumers studies, MMX etc..) in collaboration with CMI
• Co-creation of E.boutique strategy and key activations (E.boutique launch strategy, generosity frame, and planning of tools)
• Manage proposal creation and implementation of US retailer specifics programs (merchandising, eventing)

Tasks, Duties & Responsibilities

% of time spent.

Total should = 100%

• Establish advertising strategy with Consumer Connections team, and work with agency to align on media direction and platforms
• Build strategy plan, retail forecast and budgets for brand development and growth
• Collaborate with Retail Experience & purchasing teams to implement marketing direction on launch displays and eventing collatoral
• Strategic Development and Execution of total Brand vision– fragrance and beauty
• Maintain field contact for sell-thru information and product feedback
• Lead across cross-functional teams to execute brand strategy/launch activations

30%

• New Products:
• Oversee development of all product concepts, product names and package co, including set development where applicable – in collaboration with International Marketing
• Work with CMI team and COE teams to establish appropriate test plans for new products (when applicable)
• Ensure all launch timetables are met
• Analyze all new product launch results and business impact

25%

• Propose and budget marketing programs to support brands. Follow through with all details of execution
• Prepare information for bi-annual phase-out decisions, reviewing obsolete inventory levels and lost revenue implications
• Analyze all pertinent costs on finished goods, samples and collateral
• Budgetary Responsibilities

25%

• Additional Responsibilities:
• Train, manage and develop direct reports for them to become future Fragrance/Beauty experts
• Delivering presentations to retailers, senior management, and sales meetings
• Senior management meeting preparation
• Brief and collaborate with cross-functional teams for go-to-market strategy and vision for key product bets and animations

20%

Section 8: Required Competencies:

Competencies

• Innovates – Shows curiosity (i.e. looks for trends and events in various domains), imagines creative solutions generating business value, promotes team creativity (i.e. fosters a climate of mutual trust that empowers people to bring daring proposals)
• Manages Complexity – Reasons from multiple perspectives (i.e. simplifies complex issues by identifying essential elements) and makes decisions (i.e. involves key stakeholders in the decision making process)
• Displays Sensitivity to Our “Métier” – Focuses on quality (i.e. challenges and controls the quality of the team’s work), builds knowledge of the beauty business and understands beauty (i.e. expresses creative concepts with sharp coherence between words, visuals and staging); has developed a strong understanding of beauty within L’Oreal
• Leads with Human Sensitivity – Demonstrates respect (i.e. leads and motivates direct reports in a demanding yet fair way and deals with all levels of upper management), develops others and enriches team dynamics (i.e. mobilizes the team towards a shared vision)
• Achieves Results with Integrity – Conveys energy, focuses on results and acts with integrity
• Demonstrates Entrepreneurship – Takes initiative, focuses on customers, improves performance (i.e. takes actions to create value and contain costs) and helps to develop and execute a vision

7. Interacts Effectively – Listens and communicates effectively and actively networks (i.e. leads and adds value to transversal projects)

Key Challenges, Issues and Complexity

Judgment and decisions play an integral role in shaping the brand’s focus and strategic development. Intermittent supervision by VP, Marketing who, in the case of DF, is in charge of multiple brands – making the AVP the sole leader on the brand.

Job Dimensions

Responsible for preparation of annual business drivers in conjunction with VP Marketing for: samples, media, POS displays/visual weeks, sets, GWPs & special events/tools. Update budget on a timely basis. Work with Finance to determine budget trend versus actual and make some strategic recommendations on investment shifts if needed.

Responsible for monthly forecasting and actualizing retail sales by brand to be shared with VP and GM for alignment. Analyze business, market dynamics (SOM, key competitors, etc.) to stay ahead of the trend.

Required Qualifications

What We Are Looking For:

• Ability to work independently and collaboratively within a rigorous deadline schedule
• Ability to delegate
• Bachelor’s degree
• Strong organizational and follow-up skills
• Strong presentation skills
• 7-10 years of cosmetics or consumer package goods marketing
• Strong analytical skills
• Ability to function in a fast-paced, rapidly changing environment
• Exceptional oral, written, and interpersonal communication skills
• Proficiency in Microsoft Office

What’s In It For You

• Then the salary will be $139,700-199,100
• Access to Mental Health & Wellness Programs
• (Medical, Dental, Vision, 401K, Pension Plan)
• *]
• VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• (Think Tanks and Innovation Squads)
• (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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