Associate Brand Manager Jobs

Title: Associate Brand Manager

Reports to: Creative Director and Commercial VP

We are looking for a NYC-based Brand Communications & PR Coordinator to join our company. This position plays an important role on our brand team, providing support to the Creative Director. The ideal candidate should be self-motivated, curious, detail-oriented, and possess strong writing and organizational skills. They should also thrive in a fast-paced environment and have a can-do attitude.

RESPONSIBILITIES

Brand & PR

• Brand liaison to PR Agency - Maintain constant communication with external PR agencies in relation to media outreach for launches, press previews, and all media requests directly involving the Founder of the company and its executives.

• Meet weekly with external PR company.

• Vet and facilitate all press interview requests with the Founder and all members of the executive team.

• Own seasonal PR sample sets and manage both internal and external requests.

• Maintain constant communication with external PR agencies in relation to media outreach for launches, press previews, and all media requests directly involving the Founder of the company and its executives.

• Partner w/ PR to Coordinate speaking engagements involving the Founder, including putting together speaking notes and managing calendar.

• Partner with PR on gifting and trade.

• Collaborate closely with the Digital and Creative teams on seasonal assets / imagery needs for press opportunities.

• Plan and execute all in person brand activations for retail and collaborate with Director of Wholesale for events with brand partners.

Communications

• Write and edit brand communications copy for interviews and digital content such as social media, newsletter emails and blogs.

• Assist in ideation and production of editorial content across blogs, email and social media.

Photoshoots

• Develop annual photoshoot schedule for Ecommerce, Editorial, Supplemental and Social photoshoots in partnership with Commercial VP and Creative Director.

• Adhering and Management of photoshoot budgets.

• Responsible for hiring and managing freelancers (producers, photographers, assistants, etc).

• Lead/Coordinate production of all ecommerce and editorial shoots including supporting, scheduling, sample management, distributing assets, packing and unpacking all inventory and supplies before and after each shoot.

• Lead/Coordinate casting, location scouting and props to pitch ideas to the creative director.

• Point person on styling suggestions and sample outreach for shoots.

Social

• Oversee the execution of the social calendars for all social platforms to ensure that all channels (IG, TikTok, FB, YouTube, etc) drive engagement and traffic to the brand.

• Constantly explore & evaluate new social platforms, tools, and services

About Mara Hoffman:

Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices. In an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. Supporting and partnering with organizations that further social, racial and economic justice is also intrinsic to the company's framework. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women

Mara Hoffman, Inc. is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. We are committed to having a diverse and broadly trained staff, and welcome and encourage individuals from all communities to apply.