Senior Brand Manager Jobs

About Us

HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Key brands imported into the U.S. are Heineken® – the world's most international beer brand, Heineken® 0.0 – an alcohol-free beer innovation, Heineken® Silver – a new lower-carb, lower-cal beer, the Dos Equis Franchise, and the Tecate Franchise. HEINEKEN USA also imports Amstel Light, Red Stripe, Strongbow Hard Apple Ciders, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

Who We Are

At HEINEKEN USA, we’re a team with a passion to bring our iconic brands to the next level. The work is challenging, we learn from our experiences (even our mistakes), and we love what we do. You’ll be empowered to think differently, try new things, and GO PLACES.

About the Role:

This role will be responsible for leading the overall Non Alc strategy and execution for HEINEKEN USA and Lagunitas Beer Company in the US market.

Key Responsibilities:

• Planning: Lead the 1-year/3-year planning cycles for Non Alc portfolio, developing short- and long-term forecasts for defined Non Alc segment(s), brands, and geographies.
• Category Leadership: Develop best-in-class Non Alc category selling story to maximize full potential of segment at retail, partnering with key customers to increase overall productivity of Non Alc brands on shelf.
• Channel Strategy: Identify short- and long-term opportunities to drive incremental portfolio growth across key growth channels (E-Commerce, C-Store, On Premise, Concession/Venues, Unlicensed Accounts).
• Innovation: Develop innovation funnel to build 3-year pipeline of future Non Alc brands and line extensions, leveraging consumer & category insights + emerging trends within Non Alc beer and adjacent categories.
• Stakeholder Alignment: Provide monthly business reviews to HUSA/Lagunitas Steering Committee, escalating critical decisions needed to key stakeholders to ensure effective actions are taken aligned to company strategy.
• Retail Activation: Develop effective retail programming strategy and full year support calendar across portfolio of Non Alc brands.
• Team Leadership: Effectively lead direct report(s) and cross-functional team (Marketing, Sales, Finance, Operations, Legal) to deliver against HEINEKEN NV Non Alc Beyond Beer ambition for the US market.
• Distributor Partnership: Collaborate with wholesalers in key markets to maximize the Non Alc opportunity across their full portfolio of offerings in the segment.
• Insights to Action: Apply consumer first approach to brand development and commercialization of products across the MWB Framework to unlock full potential of Non Alc portfolio on existing strategic brands (Heineken® 0.0, Dos Equis Lime & Salt Zero, Lagunitas IPNA, Lagunitas Hoppy Refresher).
• Portfolio Strategy: Lead the overall development of HUSA and Lagunitas Non Alc portfolio strategy to effectively grow overall household penetration, FGP, and market share of Non Alc business in the US market. Leverage Polaris and Demand Space framework to define ‘Where to Play’ and ‘How to Win’ within Non Alc.

Basic Qualifications/Requirements:

• Bachelor’s degree required; Master’s degree preferred

Preferred Qualifications:

• Project management experience
• 5+ years of commercial experience (Brand, Sales, Trade Marketing)

HEINEKEN Behaviors

• Shape
• Connect
• Deliver
• Develop

Compensation & Benefits:

• Base Salary Range: $125,000 - $140,000 + Annual Bonus
• Vacation – 20 Days Paid Vacation & Unlimited Sick Days
• Benefits - Medical/Dental/Vision + Matching 401k Plan
• $200 Monthly Beverage Allowance

HEINEKEN USA is an equal opportunity employer. Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.

Visa sponsorship is available for internal Heineken candidates