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Sr. Brand Manager, No7 Innovations
Company | No7 Beauty Company |
Address | New York City Metropolitan Area, United States |
Employment type | FULL_TIME |
Salary | |
Category | Personal Care Product Manufacturing |
Expires | 2023-08-31 |
Posted at | 9 months ago |
The Sr. Brand Manager, No7 Innovations is a key role in the organization whose primary role is to develop and execute innovation brand strategies to drive growth and increase market share for the No7 brand. The Senior Brand Manager will need to be a strong business partner to Global Product team, Sales, Category Management, Insights, Finance, Supply Chain. The Senior Brand Manager - Innovation will focus on sizing innovation opportunities for US market along with influencing global concept development.
Partner with global and cross functional teams on the development of the brand innovation plans:
· Define US innovation strategy to achieve sales growth goals and marketing objectives (trial/household penetration with target consumer groups)
· Participate in the development of and be responsible for the alignment to US innovation calendar (including launch cadence and retailer deployment).
· Develop business cases and collaborate on forecast/financial models to evaluate the potential impact and feasibility of new brand initiatives or product launches
· Work cross functionally to define and own innovation commercialization process for US market (including weekly POM meetings, Commercial engagement sessions, Business Case submissions and forecasting)
· Partner closely with Global team to develop North America NPD and EPD plans [XL1]
· Conduct market research, consumer insights analysis, and competitive intelligence to identify emerging trends, market opportunities, and consumer needs for US market.
· Support and own parts of the innovation sell-in materials to include: strategy, tactics, concept details
· Own and maintain monthly Sufficiency tracking; largely responsible for consistently updating entire team on any changes to innovation calendar
· Responsible for development of innovation presentations and materials for internal and external usage
· Manage innovation initiatives: drive the projects by working with cross functional teams (Customer Marketing, Sales, Demand Planning, Finance, etc.); progress and track the development of all product initiatives; and ensure timely launch within cost/margin objectives
· Continuously evaluate and assess market trends, consumer preferences, and competitive landscape to identify potential areas for innovation and growth.
· Stay up-to-date with industry best practices, emerging technologies, and market trends related to innovation and branding.
· Assist and collaborate to create product launch strategies
· Support pricing analysis/strategy for NPD projects
SKILLS AND EXPERIENCE
· Bachelor’s degree, MBA preferred
· 7-10 years’ experience in marketing with CPG/personal care/beauty experience, with increasing responsibility
· Strong project management skills; impeccable attention to detail, organization, prioritization, and analytic skills with a proven ability to multi-task and manage complexity
· Must have strong leadership ability with experience working with varying levels of seniority (domestically and internationally) - dynamic, flexible, positive attitude, and team spirit
· Self-Starter attitude, entrepreneurial spirit, and ability to move quickly in a fast-paced environment
· Strong business acumen and financial analysis skills, with the ability to develop business cases and financial models.
· Excellent communication and presentation skills, with the ability to effectively articulate brand strategies and influence stakeholders.
· Strong understanding of brand strategy, product development processes, and innovation methodologies.
· Excellent written, verbal and virtual communication skills
· Proven interpersonal skills with strong coaching and leadership skills for team development
· Experience in consumer-packaged goods, technology, or other innovative industries is desirable.
· Proficiency in Microsoft Excel, Word, PowerPoint
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