Senior Manager, Brand Engagement (Influencer & Advocacy, Social, Pr & Brand Equity)

Title: Senior Manager, Brand Engagement (Influencer & Advocacy, Social, PR & Brand Equity)

Division: CPD

Department: L’Oréal Paris

Supervisor’s Position: AVP, Brand Engagement

Location: Hudson Yards, NY, NY

Job Summary

The L’Oréal Paris US Brand Engagement Team is looking for a strategic, creative and consumer centric marketer to help oversee the full brand engagement eco-system supporting the AVP of Brand Engagement.

This person will be responsible for developing creative and business-driving influencer marketing strategies for LOP, building and fostering influencer relationships, and reporting on performance with insights. As the A&I expert, you will be responsible for driving LOP’s share of influence within the category through awareness and conversion objective programming.

The Senior Manager will also be responsible for overseeing the PR strategy, executed by our agency, influencer experiential, and supporting social leads on VIP influencer campaigns and owned social strategy. The Senior Manager will also work on brand equity and tentpole moments.

Responsibilities

The role of the Senior Manager will include (but is not limited to) the following responsibilities:

Influencer Marketing Management

• Oversee the execution of VIP & Macro, Advocacy & Influencer strategy to drive brand love, awareness, and conversion to support key business priorities
• Collaborate with Marketing and Digital teams to align on brand priorities and key moments to properly plan affiliate programming
• Co-manage influencer mailers and seeding strategy in partnership with social leads & agency
• Identify new and emerging influencers while simultaneously maintaining and growing relationships with key influencers and influencer management companies
• Co-manage the influencer negotiation/contracting and briefing process directly with influencer managers, internal legal team, and any 3rd party influencer agencies
• Co-manage top-tier/VIP strategy and talent in partnership with AVP
• Collaborate with Social leads and agencies on all VIP paid influencer campaigns and activations to ensure alignment for maximum reach and results across organic, paid and earned

Influencer Trips/Eventing

• Lead event recap and report on ROI
• Oversee PR agency/Production company and lead all communication and feedback
• Oversee development of invite lists, event ROS, attendee facebooks, etc.
• Co-lead the event strategy to create unique eventing experiences that builds brand love and fuels advocacy

Public Relations

• Work closely with PR agencies to ensure that editors receive timely and usable brand messaging to drive significant press coverage for the brand – inclusive of press releases and factsheets
• Support the adaptation of global PR plans to support L’Oreal Paris PR Strategy in the US
• Lead the charge in analyzing, reporting, and sharing digital best practices as it relates to PR. Ensuring excellence and attention-to-detail in end-to-end planning, execution, and measurement of efforts
• Co-lead cross-portfolio seasonal pitching efforts with agency team’s support to maximize exposure for evergreen and tentpole brand moments

Women Of Worth

• Co-manage and drive US programming and execution of Women of Worth in partnership with the AVP

Reporting & Presentations

• Co-Develop and deliver Marketing Plans & Brand Engagement recaps
• Assist AVP with development of reports and presentations for company & divisional leaders
• The Senior Manager should be a master on all influencer and social platform tools, Traackr, MIM, NetBase, RivalIQ, etc. to analyze and report back on data.
• Oversee competitive analysis reporting to ensure LOP is positioned as a leader in the space
• Analyze and share insights from the L’Oreal USA CDMO/COE reports that highlight influencer activity internally and externally

Job Requirements

• Bachelor’s degree in related field
• Managerial experience preferred (either direct report and/or management of agency)
• 7-9 years of experience in Influencer, PR/communications in agency or in-house, excluding internships. Experience in beauty communications a plus
• Ability to prioritize and multi-task
• Strong understanding in budget management
• In-depth knowledge and experience with all major social media platforms, including TikTok, Instagram/Facebook, YouTube, Pinterest, SnapChat and emerging platforms
• Ability to analyze data in terms of conversion and content performance 
• Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team
• Strong relationship with creators and management teams
• Strong understanding and passion for the beauty and cosmetic industry
• Ability to travel when needed
• Well-versed in the influencer space, including familiar with key talent and content trends
• Advanced proficiency in Microsoft applications including PowerPoint, Word, and Excel + data analysis platforms like Google Analytics.  
• Experience with negotiation and managing vendors and partners
• Strong written, oral, and interpersonal communication skills

What’s In It For You

• Access to Mental Health & Wellness Programs
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Salary Range: $117,300-$164,200
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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