Senior Brand Manager, Base Business

About Harry’s

Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

Harry’s is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you. What will you get out of that? Bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom (remember what 2019 was like?)

Harry’s Sr. Brand Manager, Base Business, Shave, Shave Prep and Skin

About The Opportunity And Your Role

This role represents an opportunity to lead breakthrough omnichannel marketing for the Harry’s brand.

This role sits within the Harry’s Base Business team. The Base Business team is the heartbeat that drives the business forward. They ensure we build and execute breakthrough plans to achieve strong results and strengthen brand presence and share for each of the fast-growing H’ categories. They are the inextricable link between our R&D, Retail and DTC functions.

The team members within Base Business have an unparalleled opportunity to build an understanding and differentiated marketing capability across the omnichannel business. As success in the role will demand a deep understanding of each function to:

• Own the 4Ps (positioning, pricing, packaging, promo) for all products in our current portfolio
• Engage on key business metrics / KPIs and course correct to ensure we are hitting plans
• Drive overarching Base Business strategy that aligns to financial goals through the ABP (Annual Brand Plan) and go to market planning for new launches
• Drive demand generation for the brand with marketing campaigns
• Help bring to life a clear and compelling Base Business vision for H’ US
• Own the marketing calendar and drive marketing initiatives to achieve brand goals
• Ensures brand consistency across DTC and retail channels
• Use consumer insights to define distinct commercial innovation that continues to separate H’ from the competition
• Provide strong input into both DTC and retail plans (and build compelling business and brand narratives around plans to assist with sell in)
• Work cross-functionally with DTC and retail partners to set commercial strategies and scale the business

The Base Business team is set up to create uniquely well rounded brand leaders at Harry’s and across the marketing playing field.

About The Role

This role is responsible for driving the single largest category in the Harry’s brand and Harry’s Inc., As well as, two adjacent categories that possess high growth opportunities. You will be the owner of these categories. Responsible for creating the vision, communicating and executing it thoughtfully and fluidly as market dynamics change. You will be the primary expert on what is happening now and next within the Shave, Shave Prep and Skin categories.

Harry’s is looking for a marketer with experience in thoughtfully translating brand strategy across retail and DTC channels in unique and creative ways. You will work closely with cross-functional teams to identify market trends, develop new concepts, and bring them to life through a disciplined innovation process. This role is the bridge across the omnichannel business and works on both upstream and downstream brand marketing. You’ll live and breathe the way Harry’s shows up in these categories - ensuring we tell innovative, clear narratives while hitting our goals and KPIs. Your pulse on the category will help us build exciting omnichannel programs that will bring Harry’s to more consumers so they know us and join us.

What you will accomplish:

Drive the 3 year plus category strategies

• Continue to refine fundamentals of 4Ps for owned categories, including:
• Pricing Statements
• Partnership with SSP GTM on price/pack architecture work
• Own new proposals within the product strategy agenda

Activate the category strategy via the innovation funnel

• Develop the claims roadmap
• Truman Handle
• Coordinate with the Upstream team to incorporate implications, GTM and innovations into category strategy particularly on Gen 3 and Hero Skincare
• Create ‘26+ Commercial Innovation roadmap through whitespace analysis and shared insight plan with Makers
• Sensitive Face Wash
• Truman Partnership
• Lock the ‘25 commercial innovation roadmap, begin to execute through NPI:

Activate the category strategy via the marketing funnel

• Feed insights, innovations and activities into 25 ABP
• Ongoing monthly attendance at Growth Creative Reviews + Ideation
• Plug into evergreen communications channel processes (from Shave POV as the demand engine for the DTC business)
• Plug into calendar/commercial moment development with Retail Marketing
• Partner with the Comms team on the calendar of activations for ‘24/25 incl. Mammoth Series

This should describe you

• Curiosity on consumer, category and shopper trends and how brands can show up uniquely in the world that resonates with the target consumer and moves the needle against KPIs
• Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
• Ruthless prioritizer: can prioritize not only business needs and activities, but also their day-to-day to ensure focus on the most important projects to meet brand KPIs
• You have a true ownership mindset
• Strong communicator: can push thinking and steer strategy internally; can share brand vision and advocate for the customer externally
• Bachelor’s degree
• Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly; is financially minded and can quickly size and action opportunities against the impact to our business
• Enthusiastic team player who possesses a drive for results, thrives in a fast-paced environment, and easily adapts to changing priorities
• Collaborator and strong cross-functional influencer: you are a serial collaborator with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders. You can navigate conversations between brand marketers and omnichannel leadership.
• You have 5+ years of experience in Marketing or adjacent fields, ideally with some experience in product innovation.

Here's Who You'll Work With

• Which teams would they work with cross-functionally: Insights, Retail, DTC, R&D, Design, Creative, Supply Chain, Analytics, Legal, and more.
• Reporting into Harry’s Base Business Brand Director, working on the Harry’s Brand Marketing team

About The Team

The Harry’s Brand team is dedicated to building a men’s grooming brand that puts the customer at the core of everything we do: understanding the needs and motivations of our shoppers is critical to ensure what we’re building resonates powerfully with our target.

We are a highly strategic function and think through the implications of marketing activity across channels and surfaces with our consumer and brand goals in mind. We interface and communicate with multiple areas of the business including Growth Marketing, Engagement, Comms, Shopper Marketing, and Creative and Design (and many more).

At Harry's we're small but incredibly ambitious, and we've got big plans for the future. Cracking the men’s grooming market is a big job, and we are looking for someone who is up for the challenge.

Benefits And Perks

• 401k match
• 16 weeks parental leave
• One month sabbatical after 5 years
• Wellness and L&D stipends
• Free products from all of our brands
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Medical, dental, and vision coverage
• Equity in Harry’s
• Unlimited PTO and flexible working hours

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $118,000-$162,250, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

#BI-Hybrid