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Pr Manager, Mr Porter
Company | YOOX NET-A-PORTER |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-09-07 |
Posted at | 9 months ago |
PR MANAGER, MR PORTER
- Our famous staff discount along with exclusive staff sales
- Flexible working
- A portal with an array of discounts on things like theme park and cinema tickets
- Medical, Dental and Vision insurance
- Performance bonus schemes dependent on the type of role you are in
- Commuter benefit and flexible spending
- 401(k) plan that both you and the company contribute to
- A chance to be part of a fun and caring team that support each other
- In line with strategy, come up with creative ways to tell the MR PORTER story, celebrating campaigns, events and the profiles of its executives, via relevant media in the region.
- In partnership with the Director of PR and Communications, develop a PR strategy for the US market and drive implementation while demonstrating impactful results.
- Increase profiles of brand and spokespeople in the US by identifying opportunities across media outlets, conferences, podcasts and industry events. Oversee and implement the agreed approach with the regional and global teams.
- Provide coverage targets (by month and by project).
- Maintain relationships with relevant journalists, media and stylists across the US.
- Management of the annual PR budget.
- Provide strategic and tactical support to the Director of PR and Communications in the effective function of the in-house PR team, while also working in tandem with global PR teams.
- Monitor MR PORTER brand exposure, ensuring all communication and activity is in line with strategy.
- Develop and execute earned media plans and secure brand building coverage for multiple seasonal campaign and capsule launches, events and on-site categories such as MRP own label, fine watches, exclusive capsules, the MR PORTER brand and The Journal.
- Accountable for KPI tracking and reporting, working with fashion PR Assistant.
- Work closely with the marketing team to conceive and execute other special projects and product launches, optimizing owned and earned channels.
- Work closely with the Buying Director and Style Director to ensure that brand messaging is supported by the most compelling insight.
- Manage brand events across the region, working with the MR PORTER marketing, creative, social media teams and local production agencies.
- Compile interview briefings for spokespeople in the business and written responses for features and news stories.
- Proven commercial experience with working in a fast-paced environment
- Demonstrate a solid understanding of the luxury fashion industry and digital
- Strong relationships with fashion and lifestyle media. Experience with watch media is highly preferred.
- Proven track record of creating positive impact on business through PR and communications strategy
- Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
- Exceptional event production experience.
- Proven track record of creating a positive impact on business through implementation of a PR strategy
- Minimum 7+ years in a PR role
- Retail PR experience within key markets in the US is preferable
- Strong MS Word skills; working knowledge of PowerPoint and Excel
- Creative and strategic thinker
- Discreet, professional and well spoken, with excellent communication skills
- Able to identify communication opportunities across multiple media platforms
- Strong presentation & superb writing skills a must.
- Pro-active and able to show initiative/ideas to constantly promote the MR PORTER offering
- Graduate (or equivalent) with proven PR experience in a luxury fashion, menswear or multi-brand environment
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