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Company | Evoke |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-08-15 |
Posted at | 10 months ago |
Evoke is a marketing and advertising agency servicing the healthcare industry. We partner with leading pharmaceutical, biotech, and medical device clients – consistently delivering unparalleled levels of strategic service, creative and technological innovation that build richer and more effective interactions between our clients and their customers.
- You must be within driving distance to the central NJ area to be considered, as it will require ability to work onsite with the client some of the time.*
- Is accountable for multiple teams’ impeccable delivery of multiple large-sized, high-value client projects
- Ensures that there is never a gap in service for any client, even if it means rolling your sleeves up
- Is informed of all major project engagements across clients and offers regular input to both clients and team
- Ensures the full team is consistently delivering best-in-class deliverables and distinguishable client service
- Is knowledgeable of the agency competitive set and can position Evoke Health as a differentiated leader
- Is always looking for ways to better serve the client, to grow their business, and grow Evoke Health’s business
- Is a smart, strategic negotiator
- Is seen as a leader to clients, to the team, and to all industry partners
- Is onsite with clients on a weekly basis, fostering a stronger relationship with day-to-day clients as well as directors, procurement, HCP and/or consumer brand leads, etc.
- Is seen as an indispensible asset to the client and to the agency/team, a trusted leader
- Expands the client relationship beyond the product manager and beyond marketing
- Maintains previous relationships and leverages those for new opportunities
- Is responsible for multiple significant pieces of business
- Is always looking for a new relationship and can effectively speak to Evoke Health’s core offerings in a manner that piques interest and instills trust
- Has the ability to convey complex ideas/solutions to clients in a simplistic manner
- Is not afraid of having the ‘tough’ conversations, but instead handles them with grace and dignity
- Grows direct mid-level clients relationships as well as senior-level relationships, identifies organic and greenfield franchise-level growth opportunities
- Provides an ongoing strategic audit of all owned projects and associated components, ensuring all content is on strategy and working towards brand goals
- Reviews and approves all project briefs and with the strategy and creative teams, owns the development of creative/strategic briefs and associated processes
- Plans for brands in the long term as well as the short term
- Attends and adds value to new client on-boardings
- With the strategy and creative teams, leads brand planning process and all brainstorming sessions
- Is an expert in all aspects of our clients’ business, being able to speak to the category, across channels, and across targets
- Oversees the development of strategic documents and recommendations with the creative and strategy teams
- With the strategy group, identifies, develops, and presents client-specific POVs
- Works directly with the strategy and analytics teams to assess program performance and to identify new and/or optimization opportunities
- Is willing to adjust in-progress planned program/SOW to better meet client needs
- Leads new business opportunities and plays a leadership role in pitches
- Accountable for the clients’ total budget by having proactive, ongoing conversations with the project management team and ADs
- Proactively and immediately flags any scope/budget concerns to client before hours are incurred
- Works with project management to establish forecasts and ensures that financial goals are met/exceeded
- Consistently works to exceed quarterly and yearly financial goals
- With project management, is accountable for and presents ongoing financial reconciliations
- With project management, is responsible for the proper development and presentation of SOWs
- Holds all team members responsible for following process to achieve proper client service
- Interviews all account and all client-facing team members
- Identifies resource gaps/weaknesses, and immediately adjusts
- Provides scheduled and ongoing feedback (both positive and constructive) to managed account team members, ensuring their growth and positive improvement, coaches account team members to instill confidence and growth
- Mentors and supports junior account management team members
- Provides effective, efficient, and profitable staffing plans
- Is capable of deploying the right resources at the right time, while remaining profitable
- Manages 2-4 mid-level account team members, while mentoring the full account team
- Learns under the mentorship of the executive team
- Superb organizational and multitasking skills
- Demonstrated ability to manage multiple teams to successfully deliver multiple high-value, fast-moving projects
- Envied presenter to small or large groups, both internally and externally
- A bachelor’s degree (advertising, marketing, or science major preferred)
- Demonstrated ability to develop, grow, and extend a meaningful client relationship
- Masterful communicator with a combination of listening, speaking, and business writing skills, knows when to pick up the phone, when to be at the client, when to email
- Ability to follow-through and complete assignments in a timely manner with no room for error
- Impeccable attention to detail and self-accountability
- Demonstrated ability to identify and act upon organic and greenfield growth opportunities
- Willingness to learn, recognizing there’s always more to learn
- Experience and history of success in pitching and closing new business
- Demonstrated ability to manage/mentor id-level and junior account team members
- Multichannel marketing experience
- Working well independently and as a team member across departments to manage the flow of projects through the agency/team
- 12 years experience in account management (general advertising or interactive advertising
- At least 10 years agency experience required
- Professional and consumer marketing experience
- A clear understanding of the multidisciplinary team and when to engage resources
- Strong working knowledge of Microsoft Office (Word, Excel and PowerPoint)
- Analytical skills to identify and understand implications from relevant marketing data and budgets and transform learnings into new opportunities and/or optimizations
- At least 7 years healthcare experience required
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