Vice President - Performance Marketing

Company Description

SmartRecruiters is a values-driven, global-minded, and well-funded tech employer on a mission to connect people to jobs at scale. As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Hiring Success platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.

We are proud to offer a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. We believe in promotion from within, so high performance can lead to upward mobility. Needless to say, we make sure you’re taken care of. Our inclusive office environment welcomes and respects all.

SmartRecruiters enables Hiring Without Boundaries™ by freeing talent acquisition teams from legacy applicant tracking software. SmartRecruiters’ next-generation platform serves as the hiring operating system for 4,000 customers like Bosch, LinkedIn, Skechers, and Visa. Companies with business-critical hiring needs turn to SmartRecruiters for best-of-breed functionality, world-class support, and a robust ecosystem of third-party applications and service providers.

Are you a Performance Marketing Leader ready for the challenge of your career? Do you thrive in an environment that rewards hard work with boundless opportunities? If so, we invite you to embark on a transformative journey with us.

As a Vice President of Performance Marketing, you'll play a pivotal role in the growth of SmartRecruiters. The ideal candidate is a results-oriented leader with a deep understanding of performance marketing channels, data analytics, and team management.

If you are a results-driven marketing leader with a passion for driving growth through performance marketing strategies, we encourage you to apply. Join our team and be a driving force behind our remarkable ascent to new heights!

Position Overview: As the Vice President of Performance Marketing, you will be a key Senior leader within GTM, responsible for developing, executing, and overseeing the performance marketing strategy to build pipeline, drive growth, increase ROI, and enhance our brand presence across the Globe. You will lead a talented team and work cross-functionally to achieve ambitious targets.

Responsibilities:

Campaign Strategy & Execution:

• Develop and execute comprehensive performance marketing strategies that align with overall business objectives, including customer acquisition, lead generation, and revenue growth.
• Collaborate with cross-functional teams to integrate performance marketing efforts with other marketing initiatives, such as brand awareness and content marketing.

Budget & Channel Management:

• Continuously optimize channel performance to ensure maximum ROI, including budget allocation, bidding strategies, targeting, and creative optimization.
• Develop and manage the performance marketing budget, allocating resources effectively across various channels to achieve optimal results.
• Oversee all performance marketing channels, including but not limited to SEM, SEO, paid social, display advertising, affiliate marketing, email marketing, and retargeting.

Data-Driven Insights:

• Regularly report on key performance indicators (KPIs) to executive leadership, providing insights and recommendations for improvement.
• Utilize data analytics and performance metrics to make informed decisions, identify trends, and adjust strategies accordingly.

Team Leadership and Development:

• Set clear goals and expectations for team members, monitor progress, and provide regular feedback to drive professional growth.
• Build, mentor, and lead a high-performing performance marketing team, fostering a collaborative and innovative environment.

Technology and Tools:

• Play a key role in defining and refining attribution architecture requirements.
• Ensure that Marketing Ops delivers the right martech stack, configurations, and integrations required for success.

Testing and Experimentation:

• Implement a culture of testing and experimentation to optimize campaigns, landing pages, ad creatives, and other elements of the marketing funnel.

Collaboration:

• Collaborate closely with sales, product, and other teams to ensure alignment of marketing efforts with overall business objectives and customer needs.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• A collaborative mindset and the ability to work effectively in a cross-functional environment.
• Excellent leadership and team management skills, with a history of building and leading high-performing marketing teams.
• Proven history of integrating digital strategies to establish a robust pipeline, resulting in rapid and substantial revenue growth.
• 10+ years of experience in performance marketing, with proven success in leadership roles.
• Strong analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions.
• Exceptional communication skills, both written and verbal, with the ability to present complex ideas in a clear and concise manner.
• Proficiency in utilizing performance marketing platforms and tools (e.g., Google Ads, Facebook Ads Manager, etc.).
• Proven track record of designing and executing successful performance marketing strategies that have driven substantial customer acquisition and revenue growth.
• Strategic thinker with the ability to balance short-term objectives with long-term vision.

Additional Information

SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. your information will be kept confidential according to EEO guidelines.

SmartRecruiters strives to offer equitable and engaging compensation to our employees across the globe as we always seek to attract, motivate, and retain the right talent. We utilize a data-driven approach in order to remove biases in our decisions. The pay range for this role in the US is $200,000 - $220,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, and certifications. The listed pay range reflects the available annual salary budgeted for a new hire into this role. Employee salaries may extend above or below the listed range. Depending on level and location of hire, the role may be determined to be Exempt or Salaried Non-Exempt.