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Vice President, Marketing Strategy & Activation (Health+)
Company | Bounteous |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting |
Expires | 2023-08-10 |
Posted at | 9 months ago |
The act of hiring is not simply to up the headcount or to fill a seat quickly. When we hire at Bounteous, it’s to add to our interpersonal dynamics and choose the right person to impact, collaborate, commit, inspire, and grow alongside our tenured teams. Bounteous boasts a long-standing track record of ideating, innovating, and implementing award-winning solutions and driving best-in-class results. Our success starts with hiring the right people, in the right roles, at the right time to strategize, analyze, design, engineer, and market for some of the world’s biggest brands.
- Work with channel owners to harmonize across channels, translate business objectives into marketing objectives, and ideate on channel innovation
- Use the results of analysis to communicate program success and persuade account and client stakeholders for expansion and investment, including opportunities for accelerator engagements.
- Work with analytics leads to set a learning agenda for analysis and provide business requirements for foundational work in measurement, reporting, and analysis
- Assess client maturity using Bounteous models, understand stakeholder needs, facilitate prioritization, and coordinate an activation roadmap of program activities
- Deep experience in the United States Health industry (payers and/or providers required, pharmaceutical or healthtech a plus)
- Excellent business acumen – proven ability to think strategically about business, customer experience, and technical challenges; an entrepreneurial approach to finding new growth levers for Bounteous and its clients
- 8+ years of experience with marketing strategy activation including hands-on experience in at least one channel
- BA/BS or equivalent work experience preferred
- Analytical – extremely comfortable with structuring and analyzing data, using it to tell a story and drive decisions; experience in working closely with data teams in support of marketing
- 2+ years of leadership experience coordinating multi-functional teams and cross-channel marketing
- Consulting agency experience preferred
- Highly collaborative – skilled at bringing people together, highly organized, and has leadership-level communication; excellent verbal and written communication skills
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