Vice President, Growth Marketing

About The ANA

The drives growth for the individual, the brand (business), the industry and humanity. It advances the interests of marketers and promotes and protects the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 20,000 brands that engage more than 50,000 industry professionals that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of client-side marketers and marketing solutions providers, which include leading brands, marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

Location

New York City (hybrid)

Position Summary

We are looking for a strong growth marketing leader with a proven track record of driving demand and delivering a healthy pipeline to fuel the next stage of our ambitious growth and transformation. The role requires robust experience with email, paid advertising and social media.

Essential Functions And Responsibilities Of Position

• Optimize CRM marketing opportunities to support lead generation, nurture and conversion.
• Lead strategy, budgeting and daily operations for digital and traditional acquisition channels.
• Business towards a more segmented messaging and targeting strategies, delivering a customer experience appropriate for each segment.
• Manage acquisition spend overall and by channel ensuring adherence to budget and timely reporting
• Lead by example, demonstrating the ability to deliver the “big picture” whilst being in the
• Segmentation, cohort analysis, A/B testing and modelling.
• Work with colleagues to define customer groups more actively and shape the
• Lead the assessment and implementation of multi-channel campaign management, audience targeting and analytics tools
• Partner with our business units to develop relevant messaging for targeted lifecycle campaigns that are geared to address specific growth or retention opportunities.
• Build an integrated lifecycle strategy, tactical CRM and alignment between business unit objectives and goals and the organization's mission and growth agenda.
• Implement and measure multi-channel growth campaigns to promote engagement, retention, and loyalty across email, paid search and display (programmatic) advertising.
• Lead development of analytics infrastructure to support management dashboards,
• Present to the SVP Marketing and CMO on key trends we’re seeing across all business units and the impact Marketing is having on the outcomes of the business.
• Details, being hands on and driving commercial results.
• Ensure a “test and learn” culture, where different marketing initiatives are trialed, measured and scaled.

A focus on email:

• Experience in building targeted segments and campaigns to better communicate with members and non-members
• Work with internal and external resources to come up with impactful, engaging copy and visuals
• Subject matter expert on email best practices for content, design, subject lines, list segmentation strategy, scheduling, and deliverability
• Own post-campaign analysis by measuring and establishing KPIs and describe trends through weekly/monthly/ad-hoc reporting of results, sharing key insights with stakeholders
• Work with stakeholders to achieve editorial excellence across our newsletter products with a focus on developing compelling content that drives conversion
• Own the campaign development process from creation through deployment (i.e., content planning and development, build, QA, deployment, and analysis).

Attributes/Skills Required

• Curious and analytical, with the ability to take data, distill it, and use to drive current and future strategies
• Able to develops strong partnerships; recognized as a team player and working collaboratively with strong analytical, problem solving and planning skills
• High degree of professionalism and flexibility - equally comfortable working independently and as a team.
• 10+ years of relevant marketing experience, with expertise in digital conversion strategies and innovation across mobile, web and email channels
• Bachelor's degree in Marketing, Communications or other related degree.
• Creative, with a diverse perspective that makes campaign creative stand out.
• High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously
• Strong communication and interpersonal skills
• Experience in new templates initiatives, models and test and learn roadmaps

Salary and Total Rewards Package

Starting pay range: $140,000 to $150,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.

To Apply:

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to . Note: only applicants who include salary requirements will be considered.

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