Performance Marketing Planner Jobs

Define and execute lead acquisition plans, collaborating with channel managers.

Manage a performance team covering SEM, SEO, Paid Social, Affiliates, Web, Email, and more.

7+ years of experience in a Performance Marketing role with expertise in marketing performance metrics and reporting.

Experience managing PPC, SEO, Social Media (paid and organic), and offline media tactics.

Strong analytical skills, using data and consumer behavior trends to drive insights.

Goal-oriented with excellent communication skills (verbal and written).

Bachelor’s Degree in Business, Business Management, Marketing, Communications, Computer Science, Tech or related field

Master’s Degree in Business, Business Management, Marketing, Communications, Computer Science, Tech

Works collaboratively and cross-functionally especially across marketing, .com, tech, finance and with business units.

10 years’ experience in Marketing or Business-Related Work Experience

8 years proven experience with a $150M+ paid search budget

8 years Retail Leadership experience

2-3 yrs. experience in marketing reporting

Understand and experience in Marketing reporting platforms, Marketo Measure (formerly Bizible) in particular

This role spearheads the implementation of innovative data analytic methods that result in actionable outcomes.

BA/BS in Marketing or equivalent degree

Ability to create a narrative around data to help provide context to numbers and data

Follow us on Twitter | LinkedIn | YouTube

Minimum 2 years of experience managing digital marketing in a data-driven way

Prior experience in the remittance industry.

Own our channels: Drive steady growth across paid search, paid social and help uncover new channels.

Help us find true product-market fit: Position Pomelo properly and understand what truly resonates with our customers.

Set and meet aggressive goals: More customers, Less CAC– while understanding LTV and customer behavior.

Measure everything: Have a deep understanding of attribution, incrementally, and big-picture ROI on the initiatives you launch and own.

Bachelor’s Degree in Management, Marketing, Economics, Statistics, or equivalent science degree, Masters preferred

Confident leading an iterative, test and learn approach for constant optimization with knowledge of digital analytics, consumer insights and performance attribution

Excellent benefits and paid time off

Ability to effectively communicate and build trust with senior executives and drive alignment with cross-functional teams

Agility and objectivity analyzing and pivoting data to action on insights for future campaigns

Appreciation for the games-as-a-service industry including free-to-play player values

2+ years of experience in digital marketing data analysis, media mix modeling (MMM), advertising effectiveness analysis or other related experience.

Proficiency in SQL and experience with business intelligence tools.

Sensitivity to data quality and deep quantitative analysis skills.

Good knowledge of Chinese (written and oral).

Knowledge of and passion for mobile games.

Monitor and report on campaign performance across active ad networks on an ongoing basis.

Own entire lifecycle of all advertising campaigns, including overall strategy and design, day-to-day management, execution, analysis, and ongoing optimization.

TREAT YOURSELF: Our comprehensive anniversary program offers a personalized experience in recognition of milestones achieved.

Manage and improve performance in paid search and paid social with consistent experimentation and optimization.

4+ years of experience managing campaigns for B2B SaaS companies, ideally with experience in both self-serve and sales-assisted motions.

Expertise in various channels and tools, including: Google Ads, Google Analytics, Facebook Advertising, LinkedIn Campaign Manager, GDN, YouTube Advertising, and 6sense.

Experience with audience identification and segmentation; ability to drive efficient targeting, retargeting and personalization

Work with various departments to maximize synergies across the organization to support business objectives for marketing and fan experience purposes.

Manage analytics reporting across digital advertising, website, email marketing, and promotional events.

Bachelor's degree in marketing, business or other related field or relevant experience required.

10+ years of experience of acquisition marketing and performance/growth marketing

Experience leading an in-house performance marketing team or managing multiple media buying agencies to support ticket transactional marketing.

Experience in delivering successful end-to-end digital programs or campaigns, from concept to execution to reporting and optimization

Equity for ALL regular, full-time employees from individual contributors to management - share in our success!

Strong experience with marketing platforms such as marketing automation (Marketo preferred), CRM (Salesforce preferred), and ABM (6sense preferred)

Enthusiasm to deliver an exceptional experience to stakeholders, encouraging and championing performance marketing innovation across the business.

Position Description: Performance Marketing Manager

Partner with our external digital agency for campaign planning and execution

Coordinate with demand and segment marketing team members to ensure messaging consistency & effectiveness throughout the customer journey

Experience: NPS > Amazon, Netflix, and Apple

Elevate the client experience by crafting creative for engaging client surveys, captivating landing pages and compelling content for the checkout page

Experience: A stellar track record of crafting captivating paid social ad content on Facebook and Instagram

Remote-able: You excel in a remote-first, writing-based culture of freedom and responsibility

Freedom: Design your own workday - we’ve been remote-first, asynchronous from founding

Access: Costs 70% less and available 100% at-home

Internal teams: Integration Management Office (IMO), Partnership Marketing, Loyalty Marketing team, MarTech, C&T, and Distribution teams

Self-starter who can manage digital media and build relationships with little management

Execute and manage campaigns across all Ignite Performance Marketing global paid media tactics including:

Affiliate marketing partnerships. Work with 3rd party affiliate marketing partner to execute and manage affiliate marketing campaigns

5+ years digital marketing experience, preferably in direct response

2+ years of recent experience managing paid search marketing

• Relationship and/or client management experience

• Well-organized manager and planner, who is flexible and adaptable

To fulfill this role successfully, you should demonstrate the following minimum qualifications

• A minimum of three years of experience in a Partnership, Marketing, Analytics or Consulting role

• A collaborative team-player who brings people together helping synchronize vision and plans

• A consistent blend of critical and creative thinking, quantitative analysis, and marketing planning

Experience managing and optimizing Meta, TikTok, Pinterest and programmatic offerings with performance objectives

Partner with the Media Manager and any relevant stakeholders to identify priorities and product initiatives

2 years of experience in customer driven digital marketing, advertising, or eCommerce

Experience in SEM (Brand, Non-Brand, PMAX, Shopping) using Google Ads, Microsoft Ads, and other paid search platforms

Experience managing affiliate programs (preferred, not required)

Strong analytical and excel skills with the ability to quickly isolate data and insights

Lead efforts to continually optimize the conversion funnel for Brownells.com, enhancing the customer journey, user experience, and conversion rates

Foster robust interdepartmental relationships, promoting a unified, customer-centric approach to marketing and customer experience

Customer Experience and Conversion Optimization

Health, Dental, and Vision packages to fit your needs

Additional voluntary supplemental insurance plans

Fully vested 401(k) company match

Oversee customer relationship management to increase user engagement across key platforms

Experience with startup and/or rapid growth environments; flexibility to adapt to changing situations/needs

Experience with advertising on Google and Meta, as well as hypothesis-based testing methods

Excellent written and oral communications skills

Full health, vision and dental benefits available to full-time benefit-eligible staff

Company paid Life & Disability benefits

Strong quantitative, analytical and problem-solving skills (GA experience a plus)

1-2 years of experience working at a paid media agency

A blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem-solving

Awesome Excel skills and familiarity with Google Docs and the rest of the Google Suite

Expert knowledge in Meta and Google, other platforms a plus

Create a feedback loop to deliver insights and trends to the marketing team, media agency, creative, and merchandising teams

Help troubleshoot and communicate technical issues to Post Production management team as soon as they come up

Updating asset manager (Monday) boards with links to assets

Knowledge of Premiere Pro and Media Encoder

Basic knowledge of After Effects (able to open a project, relink assets or change the text within After Effects)

Experience working with a variety of different video codecs and file types

DIT experience is a plus

Strong project management, stakeholder management and organizational skills with cross-functional teams in a dynamic environment;

To apply: Please provide a cover letter demonstrating your experience against the job requirements above.

Analyze user behavior, conduct in-depth user research, and leverage data insights to optimize the user experience and drive long-term retention;

Experience working with non-traditional business models and generating creative, efficient growth and revenue models; and

Past experience identifying and delivering results with local ad networks in Japan and South Korea;

Strong knowledge of the market trends and user preferences for social and/or mobile gaming apps in Japan and South Korea;

Flowing EOS, our management system, downstream with your direct reports.

Train other members of the team to read, interpret and understand paid media data.

Help our executive team allocate resources and capital during our quarterly and annual offsites.

No problem jumping into any part of the business. You are eager and ready to learn!

Excellent with data. You are an Excel wizard and might have the words VLOOKUP tattooed on yourself.

You are comfortable using tools like Google Analytics and Rockerbox (or other attribution platforms).

Manage the development and oversee the execution of a strategic, multi-prong marketing plan to support company-wide initiatives and objectives

Manage internal and external teams responsible for implementation of the marketing strategy and vision

Proficient in PowerPoint, Excel, Google Ad Manager, Google Analytics, Shopify, and Facebook Ad Manager

Experience reviewing and making recommendations regarding optimization of ROAS / ROI, CAC, Conversion, and other revenue driving / acquisition KPIs

8+ years of experience in Marketing / Performance, with a proven track record of growing awareness, consideration, and sales

Strong written and communication skills