Social Listening Analyst Jobs

Social Listening Analyst

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Please visit Fractal | Intelligence for Imagination for more information about Fractal

Position Overview:

Fractal is looking for a proactive and driven Social Listening Analyst to join our Decision Science Consulting team in the San Francisco, CA Bay Area or Los Angeles, CA area. In this role, you will work closely with our client – Marketing Data Science Team of a leading Technology firm – to coordinate and facilitate multiple analytics projects and also help generate insights and recommendations towards improving the website experience for prospects and existing customers. The ideal candidate is –

• Helps the social and brand teams make decisions through data-driven hypothesis, insights, conclusions and recommendations
• Loves to dig into data to determine an audience’s motivations, behaviors, and attributes and identify their needs and wants
• A hybrid analytical and strategic thinker who can capture, analyze, and most importantly derive insights from data to drive marketing and advertising success

Responsibilities:

• Aims to ladder up social KPIs to broader business objectives
• Partners with analysts, media and research teams to contribute social data to larger reporting and analytics initiatives when necessary
• Inspires and educates the social and strategy teams by creating dashboards, visualizations, reports and presentations that clearly synthesize learnings and surface quantitative insights that shape strategic direction
• Leads analytics agency and vendor relationships and develops tools and resources to empower data access and self-service so your expertise can be leveraged where it is most impactful
• Present and communicate findings to cross functional teams and management in order to drive business decisions
• Creates easy-to-consume ongoing dashboards and measurement plans; monitors and shares insights at a regular cadence throughout the year
• Owns measurement and analytics of marketing programs, campaigns and activities across earned and owned social channels
• Partners with social team to create ad-hoc analyses such as social listening, audience segmentation, competitive analyses

Qualifications:

• Collaborator, creative thinker and problem solver
• Can expertly communicate a complex graph and distill the business and marketing insight to partners in visual, verbal and written form
• Is self-sufficient, proactive and resourceful, comfortable working autonomously and driving an analytics project from beginning to end
• Can consolidate a variety of data types to create a holistic picture of campaign and brand performance and identify optimization opportunities across the user journey
• Familiarity with digital media analytics and site analytics tools and methodologies, openness to learning new tools and technologies
• Understands social measurement strategies and can drive metric/KPI definition
• Experience with social analytics and listening through native and third-party tools for social platforms such as Facebook, Instagram, Twitter, Youtube, WeChat, Pinterest, Sprinklr, Netbase, Tubular etc.

Salary Range: $85,000 - $140,000 (bonus and benefit eligible)

Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.