Sustainability & Social Impact Marketing Specialist

• Job Family: Communications
• Employee Type: Regular
• Experience Years: 0-3 Years of Experience
• Job Requisition ID: R0005165
• Time Type: Full time
• Location: US - Watsonville, California

About the Opportunity Join the #1 brand in produce to help lead their social impact marketing through powerful storytelling that bridges product and purpose as a key driver to enhance brand equity in the marketplace. Driscoll’s is a family-owned company with over one-hundred years of farming heritage and works with over 900 independent growers around the world. Our vision is to become the world’s berry company, enriching the lives of everyone we touch. To deliver on our vision we remain committed to growing in harmony with the environment and the communities in which we depend on. The Brand & Product Marketing team seeks a Sustainability & Social Impact Marketing Specialist who is excited to help us deliver on our vision and is energized by the opportunity to further brand purpose, craft powerful stories, and deploy digital storytelling strategies that engage and delight Berry Consumers.
Responsibilities
As part of Driscoll’s Brand & Product Marketing Department, the Sustainability & Social Impact Marketing Specialist will play a key role in Driscoll’s brand building activities that strengthen awareness & perception of Driscoll’s social & environmental efforts amongst diverse stakeholders including but not limited to consumers, advocacy groups, customers, and community members. In this role, the Sustainability & Social Impact Marketing Specialist will report to the Sustainability & Social Impact Marketing Manager. They will be responsible for coordinating various execution activities that help bring an integrated sustainability and social impact digital content strategy to life across a mix of digital platforms and touchpoints. The candidate must be passionate, curious, and driven to translate consumer demands into effective content creation. Success in this role will be measured by the positive impact on both brand value and consumer engagement as one collective team.
Key Responsibilities And Cross-functional Intersections

• Project Management: Collaborate within the Brand & Product Marketing team and cross-functional teams to maximize the impact of Driscoll’s sustainability marketing efforts. Provide direction and feedback to creative agencies to ensure projects are aligned with Driscoll’s brand architecture, communication strategy, time, and budget.
• Community Engagement: The ideal candidate will be a self-starter, can build strong relationships and communication channels with diverse stakeholders. They will serve as a liaison with local district admins and Social & Environmental subject matter experts. They will work cross-functionally to coordinate an editorial calendar which may include content mining, stakeholder mapping, grower spotlights, and awareness of community and philanthropic partners.
• Asset Development: Work with the brand team to create effective and engaging creative assets that support purposeful storytelling.
• Content Development: The candidate will be instrumental in coordinating the execution of fundamental internal and external sustainability communications including press releases, video / blog posts, executive presentations and social media posts; assist with thought leadership angles for pitches, contributed articles and more. They will assist with external content development of social impact campaigns that support reputation building including content creation, story narratives, video creation, program elements, and social media support. The candidate will also support the development and execution of a sustainability and social impact editorial content calendar for the Driscoll’s digital ecosystem (web, social, email) to inspire and engage consumers, creating an emotional connection that expands our Brand equity. Together, these responsibilities involve cross-functional collaboration with digital marketing, philanthropy, district admins, and local social & environmental impact colleagues to assess meaningful stories and activities to external stakeholders.

Additional Responsibilities

• Occasional domestic and international travel required.
• Leverage content marketing strategy and execution to amplify thought leadership narratives
• Support on Crisis Communications and issues management related to SEI topics
• Other duties as assigned.
• Represents Driscoll’s in an ethical and business-like professional manner in all interactions with growers, co-workers, suppliers, customers and the business community at large.
• Ensure the security of Driscoll’s confidential and proprietary information and materials.
• Assist managing activities in collaboration with cross-functional departments to accomplish projects.
• Assist management of GL codes within the Brand Marketing budget
• Assist with Vendor management and collaboration
• Be expected to innovate, create and challenge to continue to build and enhance the team
• Support Consumer Insights team to field sustainability research projects
• Partnership with SEI/Districts/Sustainability Manager to develop internal messaging, presentations, key initiatives, industry trends, etc.

Candidate Profile
Preferred Qualifications & Leadership Competencies

• Understanding of key topics and emerging issues within sustainable agriculture and corporate social responsibility
• Advanced level of computer skills including use of Microsoft Office (Word, Excel and PowerPoint) required.
• Collaborative with the ability to take specific direction that will align and balance multiple stakeholders and manage multiple projects across the enterprise for team success.
• Knowledge in using social technology (Instagram, Facebook, Tik Tok, Twitter)
• Entrepreneur and enthusiastic. Being creative, innovative and thinking beyond current limits to disrupt the industry
• 1-2 years marketing experience
• Excellent written and verbal communication skills
• California driver’s license and the ability to be covered under company-sponsored vehicle insurance program
• Foundational knowledge of purposeful brand storytelling or social impact marketing
• Hybrid role with in-office location in Watsonville, CA- required in office 3x/week
• A valid passport and the ability to travel internationally without restrictions
• Strong written and verbal communication skills
• Bachelor’s degree; within the area of Marketing, Business Administration, Communications, Sustainable Agriculture

Compensation & Benefits
The following information is provided in good faith as a general description of the salary range and benefits for the position posted. The actual compensation offered to the successful candidate is dependent upon experience, skills, education, work location, internal pay equity, and other objective job-related factors.
Salary Range estimated for Sustainability & Social Impact Marketing Specialist:$52,100 - $73,000 USD.
Driscoll’s is committed to a culture of care and offers an attractive benefits package that includes comprehensive medical, dental, and vision coverage, life insurance, and disability coverage for positions working more than 30 hours per week. Other benefits include: 401(k) with employer match, profit-sharing participation, paid sick time, paid vacation, paid personal and family care leave, and a free Employee Assistance Program (EAP). More detailed information regarding the benefits package, will be shared during the application process.
About Driscolls
Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll's is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world.
Driscoll's exclusive patented berry varieties are developed through years of research using only natural breeding methods – meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners.
Driscoll's is the trusted brand for Only the Finest Berries™.
Driscoll's es el proveedor líder en la comercialización de Fresas, Frambuesas, Zarzamoras y Arándanos Azules en el mundo. Con más de 100 años de herencia en agricultura y cientos de productores independiente alrededor del mundo, Driscoll's es una compañía apasionada por cultivar Berries frescas, hermosas y deliciosas. Nuestros valores de humildad, pasión y confianza han guiado nuestra misión de deleitar a los consumidores en el mundo.
Las variedades exclusivas de Driscoll's han sido desarrolladas a través de años de investigación usando sólo métodos de mejoramiento natural. De la granja a la mesa, nos enfocamos en ofrecer una experiencia de alta calidad con apoyo de nuestros socios de la cadena de suministro.
Driscoll's es la marca de confianza de sólo las mejores Berries.
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