Influencer Senior Strategist Jobs

About the Company:

Power Digital is a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for clients.

At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

About the Role:

The Influencer Marketing Senior Strategist is responsible for leading Influencer strategy and production for client roster, and acting as the senior consultant for influencer accounts across the agency. This position is responsible for influencer strategy/campaign development, strategic reporting and takeaway callouts, influencer department operation items, and the team development and growth, where applicable. This person also supports creative campaign ideation and compelling communication in an effort to build, maintain and grow a client’s reputation, credibility and brand awareness.

Responsibilities:

• Is comfortable working with a range of client sizes (prestige to start-up) and categories/verticals (fashion, beauty, health/wellness, tech, finance, sports, lifestyle, CPG etc.)
• Strong influencer, talent agent/manager and agency contacts
• Maintains accurate Hourstack and Asana on a daily basis
• Strategic soundboard for junior team members across entire account roster
• Writes and edits materials with keen eye for detail
• Is viewed by the client as one of the key points of contact, leads client meetings, calls, and presentations
• Exceeds PPE & RPE success metric
• Manage accounts with the highest workflow volume or complexity with positive feedback
• Training and managing interns and part timers
• Maintains positive client relationships which contribute to the overall revenue growth of the company
• Effectively sets and meets deadlines
• Executes creative influencer marketing campaigns, and report on key wins, and areas of opportunities
• Has strong knowledge of all social platforms and how to most efficiently engage influencers and users on each of the platforms
• Leads trainings and plays an active role in employee development within department
• Provides guidance to junior staff to cultivate growth in each account-facing role
• Closes the loop on assignments and notify team members when action items are complete
• Leads creative brainstorms and inspires collaboration
• Proactively assigns deliverables with context and is comfortable with delegation on multiple levels
• Works with Account Managers to develop strategy, budgets, plans, and project scopes

Requirements:

• Experience in managing a direct report(s) and/or interns
• Understanding of and experience with FTC guidelines and Agreement negotiations
• Strong time management skills with core understanding of, or openness to, workflow among a portfolio of clients and campaigns.
• Is comfortable working with a range of client sizes (prestige to start-up) and categories/verticals (fashion, beauty, health/wellness, tech, finance, sports, lifestyle, CPG etc.)
• Ability to report social insights and findings to internal and external teams and navigate both qualitative and quantitative learnings.
• Excellent understanding of social media platforms (including TikTok, Instagram, Facebook, YouTube, Pinterest, Snapchat and Twitter) and online content, and evidence of a developed social media/web presence.
• Comfort/Familiarity with Google Docs, Google Sheets, and the Microsoft Office Suite.
• 3-4+ years of experience in the Influencer Marketing space (not inclusive of internships)
• Excellent written, verbal and visual communication skills both internally and externally
• Excellent analytical and quantitative skills, with strong understanding of social platform analytics, marketing analytics & ROI.
• Excellent understanding of both the paid and organic influencer marketing spaces and how they relate to the digital marketing funnel
• Excellent analytical skills, and experience with Google Analytics
• Self-Starter, possesses ability to act and operate efficiently and independently to accomplish objectives.
• Comfortable and proficient with client-facing communications
• Experience with a range of Influencer Content Management Systems, and the ability to learn new systems.

Benefits & Perks:

• 12 observed national holidays- including Juneteenth
• Clear pathway to leadership for every position
• Unlimited opportunities for professional growth within a rapidly growing firm
• Quarterly awards and recognitions for outstanding performance
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Opportunities to be involved in company DEI initiatives
• Regularly scheduled mental health and recharge days
• Base salary + commission opportunities
• 401k plan
• Employee Assistance Program (EAP)
• Unlimited PTO (available on day one)
• Fully flex work environment: full-remote, in-office, or hybrid sup
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://www.linkedin.com/careersite/powerdigital. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.