Creative Strategist - Experiential Marketing

Experiential Marketing is an explosively growing field that now ranks as one of the top five strategies that companies use and 75% of marketers said that events are crucial to their brand success. At TH Experiential, we are a seventeen year old agency in the space with Fortune 500 brands clients including Unilever, Sephora, McDonalds, L’Oreal, Ebay, DoorDash, IKEA, Kohls, etc.

This is an opportunity to work alongside a 100% female leadership team in a DE&I certified agency that is 95% female. This role has tremendous potential as it will be a key player in developing innovative, dynamic creative marketing concepts and campaigns across all channels. Our activations are helping brands exceed their business objectives and we are creating a reputation as a premier experiential partner across both creative strategy and execution. A critical priority of our organizational goals is our creative marketing strategy practice and we are looking for an entrepreneurial partner to grow this with us.

We look forward to meeting you and sharing more and learning about where you have been and what we can possibly do together.

WHAT YOU’LL DO

RFP CREATIVE MARKETING / 360 CAMPAIGN DEVELOPMENT

• Stay abreast of social media, cultural and industry trends through competitive category and vendor research
• Lead/attend client meetings, intake calls, RFP briefs and presentations
• Develop engaging brand experiences cross channels, using key insights, that deliver on client goals and objectives, translating concepts via proposal decks, mood boards and white papers
• Build activation influencer strategies as needed
• Manage client communication throughout creative RFP process, with the intent of fostering and developing a long term business relationship
• Frame up the RFP response, leading deck creation with strategy and creative teams
• Monitoring trends in the news, entertainment, technology, and other industries to identify new opportunities
• Manage and mentor junior strategy team members and interns
• Ensure the RFP SOP is executed, tissue sessions, and all internal review meetings are set up
• Research potential venues, locations, events and sponsorship opportunities as necessary
• Brief in all RFP teams on approved opportunities and kick off the proposal process
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Develop 360 campaigns, including influencer, social, digital, commerce, and IRL wherever applicable or directed
• Support internal brainstorm sessions
• Support capabilities and proposal deck pitches to prospects and clients
• Work with Production/Sales teams to create post-project recaps and sales materials as assigned
• Recap all intakes and outline clear next steps for RFP teams
• Lead the marketing strategy development of creative marketing ideas that parallel accurate budgets and execution strategies
• Review all new business opportunities with leadership daily and align on next steps
• Fully review and digest assigned RFP briefs ensuring all goals and objectives are understood and achieved in the final proposal
• Proposal deck copywriting

WHAT YOU’LL HAVE

• Proven track record of success in meeting or exceeding marketing goals.
• Excellent communication skills, with the ability to communicate clearly and effectively across a variety of channels.
• Innovative thinker, with a passion for staying ahead of the curve and exploring new and creative marketing ideas.
• Experience in campaign ideation and concepting
• Ability to work collaboratively with other departments and stakeholders.
• Knowledge of Influencer and creator marketing strategies and best practices
• Bachelor's degree in marketing, communications, or a related field.
• 3+ years of experience in marketing, with a focus on developing and executing marketing strategies.
• Desire to travel as needed for select events and team building activities.
• Ability to develop 360 campaign extensions across IRL, ecomm, social, influencer and press
• Copywriting and proofing

Compensation, Benefits + Perks:

• Remote work
• Annual Bonus system
• Generous Paid time-off package: Holidays, vacation, sick/personal, comp days
• 401K package after 1 year of employment
• Comprehensive Medical and Dental insurance package
• Competitive Salary Range based on experience, $75K-$95K

Note: This job description is intended to provide a general overview of the position. It is not an exhaustive list of all responsibilities and requirements. Additional duties, expectations, and qualifications may apply.