Senior Marketing Programs Manager

Title: Senior Marketing Programs Manager

Location:

New York, NY, US

Description:

Company Overview

Arcesium is a global financial technology firm that solves complex data-driven challenges faced by some of the world’s most sophisticated financial institutions. We constantly innovate our platform and capabilities to meet tomorrow’s challenges, anticipate the risks our clients encounter, and design advanced solutions to help our clients achieve transformational business outcomes.

Financial technology is a high-growth industry as change and innovation continue to disrupt the status-quo and prompt major transformation. Arcesium is at a particularly interesting time in our own growth as we look to leverage our successfully established market position and expand operations in pursuit of strategic new business opportunities. We value intellectual curiosity, proactive ownership, and collaboration with colleagues, and we empower you to meaningfully contribute from day one and accelerate your professional development.

Position Summary

Arcesium seeks a talented Senior Marketing Programs Manager to join our Marketing team in Client and Partner Development. This role will be instrumental in the development and execution of Arcesium’s demand generation programs.

Responsibilities

• Work closely with the sales team to develop and calibrate ABM programs, including targeting challenges key personas face, ensuring all key personas are included in relevant campaigns, and creating new or adapting existing marketing initiatives to meet needs of targeted accounts
• Manage campaign workflow, cadence, priority and publish/maintain Marketing Calendar of planned initiatives, projects and deliverables
• Collaborate with Marketing Ops to ensure tracking is in place to measure campaign performance, ABM program progress, and overall marketing channel performance
• Ensure all incoming leads/opportunities are assigned to a disposition and attached to an account, and existing contacts have an accurate disposition
• Introduce comprehensive testing practices that include a wide variety of different elements, approaches, and media as part of campaign activities
• With support from the VP of Demand Gen, own ABM/ABX playbooks, including developing, running, and calibrating end-to-end campaigns (e.g., from creating the email draft to producing the email performance report) across several marketing channels
• Work with the website team to ensure that inbound traffic to our website follows the optimal path to converting to an opportunity
• Develop end-to-end demand generation campaigns, including setting up nurture campaigns in Marketo, distributing the quarterly company newsletter, and supporting any other campaigns as needed
• Work with the corporate marketing and product marketing teams to create compelling and consistent messaging for email and social media campaigns

Qualifications

• At least 7 years of marketing experience, preferably in technology or finance
• Must have at least 3+ years of ABM/ABX experience with demonstratable success
• Strong project management skills, and a proven track record of meeting deadlines
• An unwavering attention to detail
• Experience with CMS, WordPress
• Experience with ABM platforms, Zoominfo, or Drift, a plus
• Experience managing or running a wide variety of paid programs through Google Ads, Bing, LinkedIn, Retargeting, and content syndication programs
• Must be a superuser of Marketo and Salesforce, or equivalent marketing automation and CRM systems

The applicable annual base salary or hourly rate paid to a successful applicant will be determined based on multiple factors including without limitation the nature and extent of prior experience and educational background.

Arcesium and its affiliates do not discriminate in employment matters on the basis of race, color, religion, gender, gender identity, pregnancy, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other category protected by law. Note that for us, this is more than just a legal boilerplate. We are genuinely committed to these principles, which form an important part of our corporate culture, and are eager to hear from extraordinarily well qualified individuals having a wide range of backgrounds and personal characteristics.

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City