Senior Director, Strategy Jobs

An award-winning healthcare advertising agency is currently sourcing for a Senior Director of Strategic Planning to join their team. This senior-level position requires someone who thrives in a "think outside of the box" mentality. You will have the opportunity to use your tools within brand strategy to impact the lives of HCP and DTC audiences across multiple therapeutic areas. Culture, passion, collaboration, and clear growth projection are the pillars that have allowed this agency to stand amongst the rest. If you are interested in joining the team, please review the qualifications below and apply!

Responsibilities

• Write creative and project briefs to guide the development of marketing campaigns and other creative initiatives.
• Implement engagement strategies and tactics to drive customer engagement and satisfaction.
• Collaborate with creative teams to support the development of marketing campaigns and other creative initiatives.
• Identify and analyze cultural and social trends to inform marketing strategies.
• Support internal initiatives and the development of new strategy tools.
• Conduct research on category trends, target audience competition, business trends, and product value to identify marketing opportunities.
• Participate in planning sessions and workshops, and support the development of new workshops based on client needs.
• Provide research support to internal and external market research teams.
• Create product communication tools, such as brand identities, belief maps, message architectures, and customer personas, and build out customer journeys and ecosystems.
• Use data and insights to understand how behaviors and beliefs impact brand relationships with key stakeholders (e.g., patients, healthcare professionals).
• Develop moderators' guides and conduct interviews as needed to gather insights and inform marketing strategies.
• Conduct competitive audits and assessments to identify opportunities for our brands to differentiate themselves in the market.

Qualifications

• Experience with both unbranded and branded pharma initiatives.
• Collaborates effectively with team members across functions (e.g., account, creative, medical, digital) and is willing to support others as needed.
• Able to quickly gather, absorb, and synthesize large, diverse data sets into strong creative writing for briefs, slides, client-facing documents, and emails.
• Demonstrates natural curiosity, enjoys learning, and maintains a proactive attitude.
• Strong understanding of digital and social media and the ability to interpret and draw conclusions from social data and digital/social initiatives.
• Focuses on the "so what" and thinks beyond the data to develop actionable insights and recommendations.
• Minimum 5-7 years of experience in strategic planning within a professional, medical, or consumer healthcare agency setting.