Senior Digital Strategy Manager

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

The Senior Digital Strategy Manager Opportunity

Reporting to the Senior Manager, Digital Strategy, this role will facilitate, create, and influence the overarching digital CX strategy, collaborating with various Okta functions ensuring alignment and driving pipeline results.

What You’ll Be Doing

• Utilize data and data insights to identify areas of opportunity. Develop a data driven optimization roadmap in partnership with the Digital Analytics team.
• Partner and communicate effectively with business partners translating complex ideas into compelling, actionable recommendations. Translate the company brand promise, product positioning, solutioning, and go-to-market strategy into a delightful digital experiences
• Works with Product Owners to translate stakeholder needs into technical requirements to get the work broken down into roadmap/user stories, estimate the level of effort required to complete the project
• Partner with creative leads, content creators, business stakeholders, and agency partners to transform digital journeys to drive business value and pipeline impact
• Scope, prioritize and deliver global digital projects in partnership with Campaigns, DemandGen, Product Marketing, Events and other business functions
• Work closely with the localization strategy team enabling global roadmap and vision alignment
• Collaborates with the Tech Lead (Developers/Technical Product Manager) and UX Lead on understanding the goals, needs, vision aligning on business opportunities and roadmap priorities.

What You’ll Bring To The Role

• 10+ years of Digital strategic experience, preferably in high-tech companies marketing to B2B customers.
• Solution driven. Able to propose efficient solutions that satisfy project requirements and enable project completion
• Strong management skills with an ability to drive end-to-end agile project
• Successful record of drawing demand and pipeline through SEO and Paid Media
• Strong attention to detail, impeccable organizational and time management skills.
• Excellent executive presentation, speaking, and communication skills; Excels at managing up, down, and cross-functionally to drive digital outcomes
• Knowledge of web marketing analytics platforms like Google Analytics or Adobe Analytics, with demonstrated expertise extracting actionable insights from available data and turning them into impactful optimization tactics
• Ability to work on multiple tasks simultaneously while successfully meeting established goals and deadlines
• Expert in creating digital strategy opportunity assessments and digital strategy plans incorporating audience activation and engagement tactics to drive website engagement, conversions, leads, and marketing pipeline

And extra credit if you have experience in any of the following!

• Expert in pulling data insight from platforms like Tableau, Google Analytics, Content Square, etc.
• Experience developing and leading rebranding, migration, promotion, lead-gen web strategy
• Experience building and implementing web strategy playbooks
• Familiar with the following platforms: Drift, Lift AI, Intellimize, Content Square, Google Analytics, Salesforce, Marketo

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:

$140,000—$189,000 USD

The annual base salary range for this position for candidates located in the San Francisco Bay area is between:

$156,000—$211,000 USD

What you can look forward to as an Okta employee!

• Fostering Diversity, Equity, Inclusion and Belonging at Okta
• Amazing Benefits
• Making Social Impact

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.