Sales Director - West Region

This role is responsible for executing all revenue-generating activities within the assigned territory and for achieving the revenue and profitability targets aligned with the corporate goals. The ideal candidate is a goal-oriented and revenue-focused leader committed to creating the next big beverage brand. The Sales Director is the Sales "owner" of their assigned territory.

Responsibilities

• Ability to manage a complex selling process from qualification to closure
• Provide a weekly status update on the respective region's projects, results, activities, and opportunities
• Deliver accurate sales forecast and budget updates to assigned region and provide regular updates to sales leadership, especially when there are deviations from the plan
• Lead region in developing joint annual business plans for each DSD partner in assigned territory; create plan, build strategies/execution tactics, develop KPI’s and track progress
• Build or customize regional programs, incentives, or go-to-market strategies AND drive execution through DSD partners and poppi field sales team; own incentive process from creation to payout
• Ensure that costs are controlled and monitored, including ensuring the Accounts Receivable objectives are met, and budgets are not exceeded; manage trade-spend budget, dealer loaders, execution of point-of-sale materials, coolers, and other equipment to maximize ROI in the market
• Exceed assigned sales quota and pipeline building objectives within the assigned territory

What You Bring

• Ability to inspire others to produce great work through teamwork and collaboration, with experience providing mentorship, training and feedback to support professional development
• Extensive experience in sales negotiation and closing, sales planning, territory management, team leadership and management skills, customer-focused programs, industry, and product knowledge
• Expertise in managing distribution networks, brokers, broad liners, and retail accounts
• Ability to leverage data and develop value-add solutions to sell an idea, make decisions, and inform key stakeholders
• Excellent communication and problem solving skills with an ability to adapt to the fast-paced, daily needs of the Sales team
• Proactive, results-driven leader with previous autonomous P&L accountability in a sales, marketing, and distribution-driven organization
• Demonstrates confidence and assertiveness when customer interfacing with the ability and skills to develop strong prospect relationships and close deals

Qualifications

• Bachelor's degree or equivalent experience
• Experience using DSD Sales Depletion Portals and sales-tracking software; proficient in Microsoft Office Suite
• 8+ years of DSD and sales team leadership experience