Manager, Product Marketing And Education

ABOUT US:

Built around our mission, we started AG more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Originators of the Essentialist Nutrition movement, our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health.

AG1 is made from the highest quality ingredients, in accordance with the strictest standards and obsessively improved based on the latest science. 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. Optimized for athletes, life-letes, and everyone in between. Vegan, Paleo, and Keto-friendly. One scoop or travel packet, 8 ounces of water. Every day. That's it.

Our mission is to empower people to take ownership of their health.

THE ROLE:

We are looking for a Manager, Product Marketing and Education to join our growing Research, Nutrition, and Innovation (RNI) team. Reporting directly to the Director, Product Marketing & Education, this is a key role within the company that focuses on developing, and executing product marketing initiatives for our hero product, AG1, and other product offerings. You will work at the intersection of RNI and Marketing teams to ensure that AG products are effectively positioned and promoted to our customers in a scientifically accurate and credible way.

Our ideal candidate is passionate about their work, extremely organized, and possesses a desire to continuously improve work efficiencies. Additionally, you excel at building rapport and strong working relationships with cross-functional teams.

WHAT YOU’LL DO:

• Partner with Research teams and Customer Centric teams to develop new scientific and educational claims that are in line with a consumer need.
• Work closely with other product managers, partnership teams, and other stakeholders to gather product information, understand customer needs, and develop effective product positioning and messaging to support the brand strategy
• Manage, maintain, and continuously improve AG’s internal, cross-regional product science playbook and messaging resources in collaboration with key stakeholders.
• Collaborate with internal teams to ensure proper product launches, product training, and partnership support
• Execute and deliver on initiatives to achieve objectives and goals set forth by the Director, Product Marketing & Education
• Offer hands-on support to marketing campaigns and activities in partnership with the Brand, Growth, and Marketing teams as well as collaborate within those teams, including with Design, Content, and Digital Marketing teams, to ensure the accurate implementation of product information.
• Focus on the day-to-day operational aspects of product marketing, including creating and executing marketing and educational material, developing marketing collateral, conducting market research, and analyzing customer and scientific insights
• Offer day to day product marketing review, ensuring consistent and accurate product positioning across marketing assets in collaboration with Brand and Growth creative partners.
• Define key performance indicators (KPIs) to measure the success of product marketing initiatives. Regularly analyze and report on campaign performance, sales metrics, and market trends to inform future strategies
• Stay abreast of industry trends, regulatory requirements, and scientific advancements in the dietary supplement space to drive innovation and maintain our competitive edge

WHAT WE’RE LOOKING FOR:

• Background in product marketing or product development mandatory.
• Has experience working with cross-functional teams on implementing product marketing strategies into omni-channel marketing plans.
• Bachelor's degree, master’s preferred.
• Proficient sciences including nutrition, naturopathic medicine, biology, biochemistry or any of the related integrative health fields
• Strong attention to detail and a proven ability to manage multiple work streams at once.
• Passionate about the health and wellness industry
• 5+ years of direct experience in marketing dietary supplements, ideally with a background in nutrition or nutraceuticals with a brand that has DTC and Retail distribution.
• PMM Certification is a plus
• Must be familiar with global dietary supplement regulations and claims substantiation

WHAT'S IN IT FOR YOU?

• Paid maternity and paternity leave to allow you to spend time with your new family
• Access to Athletic Greens product and swag items
• Paid holidays and an unlimited vacation policy to ensure you have a healthy work-life balance
• Employer paid short-term disability and life insurance
• Annual company-wide retreats and quarterly department-wide meet-ups (COVID permitting)
• A monthly fitness class credit to support you on your health and fitness journey
• An immensely strong company culture that is enforced through the hiring process ensures values alignment and a highly collaborative team
• 90% premium coverage for top medical, dental and vision plans
• The opportunity to work with passionate, high-growth, business-minded colleagues
• A mission-driven approach to each and everything that we do, with an overall goal to significantly improve our customer's health and wellness
• A brand new company laptop and a generous home-office budget so you can work your best
• A 401k plan with company-matching because life is an opportunity and we care about your future
• A 100% remote working environment, which has been implemented from day one

AG is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $85,000 - $110,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

Athletic Greens is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.