Product Marketing Manager, Accessories And Lifestyle

About Us:

GoPro helps the world to capture and share itself in immersive and exciting ways. We are a force for positivity, celebrating all things awesome while inspiring people to pursue their passions.

We celebrate diversity. We practice inclusion. We foster belonging. We demand equity. And we share the experiences of individuals and communities who also hold these values as core to who they are. From Bucharest to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.

Founded in 2002 by Nick Woodman, a photo and video enthusiast in search of a better way to film himself and his friends surfing, GoPro has grown into a relentlessly innovative brand loved around the world for its insanely versatile and enabling products.

We are GoPro and we love what we build.

Location: Remote USA - This role can be performed anywhere from the United States.

The Role

The Product Marketing Manager, Accessories and Lifestyle role will serve as a category expert and voice of the GoPro consumer. This position will manage the product marketing strategy of our, mounts and accessories categories as well as lifestyle products and drive execution through our marketing organization. This role will transform the product offering into a clear, compelling narrative that inspires users into GoPro’s full product ecosystem.

What You Will Do

• Present to executive leadership go-to-market plans for all product launches in the categories
• Represent and evangelize GoPro’s full end-to-end experience at internal and external events
• Partner with product management, direct-to-consumer, sales, and multiple cross functional marketing and creative teams to ensure we have cohesive, customer centric thinking and execution across GoPro’s full product ecosystem
• Manage various product marketing launch initiatives including development and coordination of sell in materials, launch plans and programs
• Partner with research and analytics to gather learnings for new products in customer needs, value proposition, feature priorities, pricing, market sizing and competitive landscape
• Define differentiated positioning/messaging and craft Marketing Requirement Document for GoPro accessory and lifestyle products based on consumer insights, and land it across all communications channels
• Develop and manage global consumer go-to-market plan for GoPro’s lifestyle products, accessories and mounts; from defining objectives, goals, and strategies, to measuring results and ROI

Skills We’re Excited About

• BS/BA degree; MBA a plus
• High level of organization and project management experience
• Strong communication and presentation skills across all levels of the organization including senior leadership
• Solid experience and proven track record in go-to-market planning and/or integrated marketing and partnering with wide range on internal disciplines
• Thrives in a fast-paced environment. Embraces ambiguity and drives clarity where there’s confusion
• 2-4 years of experience in marketing with consumer electronics or outdoor sports products
• Ability to solve complex problems, work through difficult issues and recommend innovative solutions
• Thrives in working across cross-functional teams, including Product, Direct to Consumer, Sales, Marketing, and Consumer Insights
• Skilled in analyzing and interpreting data and draw logical, actionable conclusions

Why Work With Us?

Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.

Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.

Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.

GoPro Highlights

• Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
• Get your very own GoPro camera + gear
• Flexible work arrangements
• Discounted employee stock purchase plan (ESPP)
• Generous time off policy
• 12 weeks paid parental leave for new parents
• Life insurance and disability benefits
• Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
• Pre-tax and Roth 401(k) options
• Medical, dental, and vision insurance – premiums are 100% paid for employees, 90% paid for dependents
• LiveHealthy monthly wellness reimbursement
• Innovative remote-friendly wellness classes and events

We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just, and happy world. GoPro is proud to be an Equal Opportunity Employer.

The pay range for this role is between $117,725 - $185,150. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.

#flexible