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Product Marketing Content Strategist (Contract)
Company | Twitch |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-07-30 |
Posted at | 10 months ago |
About Us:
- Build an experiment framework that optimizes creator engagement and retention by employing A/B testing and other experimentation to make continuous improvements based on performance and insights.
- Develop a content management process that champions best practices across global marketing teams.
- Define our content strategy for Creator Home that guides streamers toward the most relevant features and resources to help them grow
- Partner with creative and regional marketing teams to create impactful messaging across customer lifecycle stages and segments.
- Be the content lead for our monthly Patch Notes stream, sourcing segments, aligning our teams on messaging, securing creative assets, and liaising directly with our in-house production team.
- Analytical and experimental mindset and experience using data to measure performance and identify opportunities for improvement.
- Experience writing strategy documents and presenting recommendations across all levels including senior leadership.
- Experience running projects including scheduling, budget management, messaging performance reporting, and partner management
- 5+ years of progressive lifecycle/engagement marketing, digital marketing, or growth marketing experience
- Live stream production experience
- Experience working on digital communities or content creators
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