Senior Content & Seo Marketing Manager

TSIA is a dynamic and rapidly growing research and advisory firm, dedicated to partnering with our members and providing customized solutions to their unique business challenges. We believe in the power of compelling content to engage and educate our audience. We are seeking a highly skilled and visionary Senior Content Marketing Manager to lead our content strategy and drive our brand's growth. This role would report to the head of marketing.

As the Senior Content Marketing Manager, you will be responsible for developing and executing a comprehensive content marketing strategy that aligns with our brand's objectives and resonates with our target audiences. You will collaborate closely with various stakeholders to deliver high-quality, engaging content for our site.

Responsibilities

• Content Strategy Development: Develop a clear and cohesive content strategy that supports our brand's objectives, enhances our online presence, and drives customer engagement and conversion.

• Team Leadership and Management: Lead and inspire our content writer. Provide guidance, mentorship, and feedback to ensure professional growth and the delivery of outstanding content.

• Brand Messaging and Voice: Define and maintain a consistent brand voice across all content channels. Ensure that all content pieces are aligned with our brand's values, tone, and messaging guidelines.

• Content Creation and Production: Oversee the creation and production of high-quality and engaging content, including blog posts, white papers, videos, infographics, and more. Collaborate with internal and external resources to generate compelling content that drives customer acquisition, engagement, and retention.

• Content Distribution and Promotion: Develop effective distribution strategies to maximize the reach and impact of our content. Leverage various channels, such as social media, email marketing, SEO, and paid advertising, to amplify content visibility and generate organic traffic.

• Performance Analysis and Optimization: Monitor and analyze key content marketing metrics and KPIs to assess the effectiveness of campaigns and initiatives. Continuously optimize content strategies based on data-driven insights and industry best practices.

• Collaboration and Cross-Functional Partnerships: Work closely with internal teams, including marketing, sales, product, and design, to ensure alignment and collaboration on content initiatives.

• Industry Trends and Best Practices: Stay up to date with the latest trends, technologies, and best practices in content marketing. Continuously seek opportunities to innovate and enhance our content strategies to maintain a competitive edge.

Requirements

• Strong project management skills, with the ability to manage multiple projects and meet deadlines.
• Passion for storytelling and a deep understanding of audience segmentation and targeting.
• Strategic mindset, with a data-driven and analytical approach to decision making.
• In-depth knowledge of content marketing principles, best practices, and industry trends.
• Exceptional written and verbal communication skills, with an ability to craft compelling and engaging content.
• Experience with various content formats, such as written, visual, and multimedia content.
• Mastery of SEO, keyword research, and optimization techniques.
• Creative thinking and problem-solving skills, with an ability to generate innovative content ideas.
• Bachelor's degree in marketing, communications, journalism, or a related field.
• Proficiency in content management systems (CMS) and analytics tools.
• 4 years of experience in content marketing, with a focus on developing and executing successful content strategies.
• Strong leadership and people management skills, with a proven track record of building and motivating high-performing teams.

Benefits

There are many reasons why we think you’ll love being part of the TSIA team (like flexible hybrid or remote work options, a great benefits package, professional development opportunities, and unlimited paid time off, to name a few), but here are three we think you’ll be really excited about:

We’re a growth company. Since TSIA was founded in 2009, we’ve steadily grown year over year, and we continue to see growth as we expand into new markets and add new offerings to our product portfolio. As a privately-owned company, we maintain the advantage of being able to be nimble and dynamic, which empowers employees to make quick decisions, learn from mistakes, and work together as one TSIA team to accomplish our goals.

We work with the biggest and best names in tech. TSIA is the world’s leading research organization dedicated to helping technology companies of all sizes achieve profitable growth and solve their top business challenges. That means when you join the TSIA team, you’ll have the opportunity to work with tech companies from around the globe and interact with some of the top executives in the industry. And with 80% of the Fortune 100 Tech companies as our members, we have a strong foothold in the industry and are making a big impact.

We value our employees and promote from within. At TSIA, we know that the secret to providing the best experience for our members starts with happy employees. Our company culture celebrates diversity, individuality, and growth, providing you with ample opportunities to showcase your strengths with support for further developing your skills. We understand the importance of a healthy work-life balance, and pride ourselves in creating an ideal environment for you to advance your career — come grow with us! To find your role at TSIA, go to www.tsia.com/careers.

About TSIA

Founded in 2009, TSIA is a subscription-based research and advisory firm that helps leaders in technology services solve critical business challenges across the entire customer lifecycle.

As a subscription-based company, members can have the utmost confidence in knowing that we’ll put their company’s best interests at the forefront of everything we do, because when they succeed—we succeed.

With a dedicated Customer Success Manager, advisory and inquiry services, and research-led virtual workshops, they’re backed by a team of experts. They’ll partner with members to isolate pain points, develop data-driven solutions, and produce the tactical plans needed to drive real results.

The creators of the LAER model—and trusted by Fortune 100 companies like Amazon, Microsoft, Salesforce, Cisco, and NTT Ltd.—our teams of experts go beyond simply identifying industry trends. We partner with our members in solving their unique business challenges by providing them with the insights, strategies, and tactical plans needed to make impactful, data-driven decisions along with innovative and compelling offers that produce real results.

As a member, they’ll be provided with everything from detailed frameworks based on best practices—backed by industry-validated data and board-ready insights—to advisory services and expert guidance, so they can more easily align people, process, and technology to best practices leading to financial results.

This includes the ability to track their progress year over year, using an industry benchmark analysis where we’ll work with them to assess your current state, identify and prioritize initiatives for improvement, and set up the necessary tracking to monitor your progress.

They’ll also gain access to a portal that’s tailored to their unique business needs. Within their portal, they’ll be able to tap into a wealth of proprietary and proven research across every service-driven area of their company from revenue growth to compelling offer development to service delivery. Uniquely equipped with this research, they’ll have the necessary data and insights needed to help their company thrive. For more information, see www.tsia.com.