Digital Marketing Strategist Jobs

Our client, a fast-growing e-commerce brand specializing in shatterproof and sustainable drinkware products is on a mission is to provide customers with stylish, customizable and eco-friendly drinkware solutions. As they continue to expand their presence in the market, they are seeking a creative and results-driven Digital Marketing Strategist to lead their online marketing efforts and drive brand awareness, customer engagement, and revenue growth. They have had tremendous DTC success and need help to keep it going.

If you coin yourself as an equally creative and analytical person who loves to take ownership of your work and work in a fast paced, collaborative environment with a group of great people working on a single mission, this could be a great opportunity!

For the 1st 90 days this is onsite in El Monte, CA, afterwards, there is hybrid potential, 1 - 2 days WFH.

Responsibilities:

Email Marketing

• Craft compelling and engaging email content, subject lines, and calls-to-action to maximize open rates, click-through rates, and conversions
• Monitor and analyze email marketing KPIs (e.g., open rates, click-through rates, conversion rates) to assess the effectiveness of campaigns and identify areas for improvement
• Plan, create, and execute email marketing campaigns, including promotional emails, product announcements, newsletters, and automated email sequences
• Segment the email list based on user behavior, demographics, and preferences to deliver personalized and targeted emails

E-commerce Maintenance

• Manage product listings, descriptions, pricing, and promotions on the website to enhance the customer shopping experience
• Identify and implement strategies to improve website traffic, conversion rates, and customer retention
• Collaborate with the website development team to ensure the site is user-friendly and optimized for conversions

Social Media and Community Management

• Create and implement engaging social media campaigns across various platforms (Instagram, Facebook, TikTok)
• Monitor social media trends, track metrics, and analyze performance to optimize strategies continually
• Generate compelling content, including images, videos, and copy, to foster brand loyalty and encourage user-generated content
• Manage creator and influencer relationships

Public Relations

• Reach out to suitable artists for co-branding opportunities
• Optimize exposure for co-branded initiatives and exclusive collaborations with creators and artists
• Develop PR strategies to secure media coverage, partnerships, and collaborations that elevate our brand's visibility

Analytics and Reporting

• Regularly analyze marketing campaign performance and website metrics to provide actionable insights and make data-driven decisions
• Prepare comprehensive reports for management, showcasing key performance indicators and the impact of marketing efforts

Other responsibilities

• Reach out to various marketing partners as needed
• Assist with photo shoots
• Other marketing duties as assigned

Profile:

• Flexible and extremely organized with stellar project management skills
• Great copywriting skills and exceptional communicator
• Left- and right-brain thinker
• Proven experience (min 3 years) in digital marketing, preferably in the e-commerce or consumer goods industry
• Analytical and able to uncover insights from data and recognize opportunities for exposure
• No task is too small attitude; someone who genuinely wants to excel and aims to exceed goals and KPIs
• Bachelor's degree in Marketing, Business, or a related field
• Proficiency in social media platforms, email marketing tools, and website analytics tools (Meta, Google, TikTok, Klaviyo, Google Analytics, heat maps)

Benefits:

• Competitive pay and PTO
• Fully stocked snack and drink bar
• 100% HMO Health, vision, and dental insurance
• 401K – matches first 3% dollar for dollar, and the next 2% at $0.50 per dollar
• Gym on-site; includes a Peloton, Tonal, treadmill, and other equipments
• Modern, new office environment with adjustable standing desks, lounge chairs, and sofas

Salary, DOE: 75k-90k, may be flexible

Our client is an Equal Employment Opportunity employer. We do not discriminate based upon race, color, religion, age, gender, marital status, physical or mental disability, medical condition, pregnancy, sexual orientation, gender identity or expression, national origin, veteran status, genetic information, or any other status protected under federal, state, or local law.