Product Marketing Content Strategist

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The TikTok Promote team focuses on building a mobile platform that fuels growth for businesses of all sizes. This role connects to that vision by helping small businesses and creators grow through TikTok Promote, an in-app advertising platform on TikTok. We are seeking a creative, strategic, and detail-oriented Product Marketing Content Strategist to join our team. As a Product Marketing Content Strategist, you will be responsible for helping to support our customer-facing marketing programs by developing and executing content strategies that align with our business objectives. Additionally, you will lead our TikTok channel strategy and be responsible for content strategy, production, and performance management.
Responsibilities:
- Develop and execute content strategies that support our product marketing and go-to-market initiatives across multiple channels, with a particular focus on TikTok.
- Working with agency and in-house designers, lead content production for our TikTok channel, including ideation, development, and execution of content that drives engagement, builds brand awareness, and educates our audiences.
- Collaborate with Product Marketing Managers, Sales, and other cross-functional teams to understand target audiences, uncover key messages, and define content gaps.
- Create compelling and engaging content that drives action, builds brand awareness, and educates our audiences across various formats and channels, including blog posts, case studies, website copy, whitepapers, and more.
- Manage the content creation process from ideation to distribution, ensuring that content is delivered on time, on budget, and on brand.
- Leverage data-driven insights to evaluate content performance, continually optimize the impact of our content, and provide recommendations for future improvements.
- Stay up-to-date with industry trends, best practices, and competitor activity to inform the development of innovative content strategies.
Qualifications
Qualifications:
- 3-5+ years of experience in Product Marketing, Content Marketing, or related fields.
- Experience and understanding of TikTok and its social media landscape.
- Demonstrated experience developing, executing, and optimizing content strategies that drive business results, with experience driving engagement on TikTok a plus.
- Exceptional writing, editing, and storytelling skills with the ability to create content that resonates with a diverse range of target audiences.
- Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Experience analyzing content metrics and using data to inform content strategies.
- Strong interpersonal skills with the ability to work cross-functionally and build relationships with key stakeholders.
- An added value with successful experience running channels on video-platforms. Requirements:
- 3-5+ years of experience in Product Marketing, Content Marketing, or related fields.
- Experience and understanding of TikTok and its social media landscape.
- Demonstrated experience developing, executing, and optimizing content strategies that drive business results, with experience driving engagement on TikTok a plus.
- Exceptional writing, editing, and storytelling skills with the ability to create content that resonates with a diverse range of target audiences.
- Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Experience analyzing content metrics and using data to inform content strategies.
- Strong interpersonal skills with the ability to work cross-functionally and build relationships with key stakeholders.
- An added value with successful experience running channels on video-platforms.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]
Job Information:
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $103200 - $244888 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.