Product Marketing Lead, Tiktok Shop Seller Marketing

Responsibilities
TikTok is the leading destination for short-form mobile video entertainment. Our mission is to inspire creativity and bring joy to people across the world. TikTok has global offices including San Francisco, San Jose, Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make an impact happen with a career at TikTok.
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth can not be underestimated. TikTok Commerce re-imagines global commerce with rich content and endless joy.
As part of the Global Product Solutions & Operations team, you will lead market research, identify product opportunities, and build go-to-market strategies for TikTok's eCommerce products. You will be responsible for driving the end-to-end product journey, from product development to testing, launching, and adoption, and shaping the future of TikTok's eCommerce products.
Responsibilities:
As a Product Marketing Lead, you will:
- Lead and scale a team of product marketers for seller marketing products (ex: Shoppable content, stores, promotions, chats, and CRM)
- Drive market studies and be the voice of customers for product development
- Collaborate with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap.
- Prioritize product requirements using ROI analysis, dependency analysis, and other techniques.
- Participate in the product development lifecycle, review various artifacts to ensure quality, and participate in user acceptance testing to ensure product quality and optimal user experience prior to product launch.
- Plan and execute go-to-market activities, including product positioning, internal stakeholders training, and target audience activation plans.
- Monitor and drive key product performance metrics and drive product improvement & growth plans.
Qualifications
- 7+ years of experience in product marketing and strategy in the internet industry. E-commerce and B2B experience is a plus.
- 3+ years of people management experience
- Proven experience in influencing product development and strategy using market insights.
- Excellent communication and teamwork skills, comfortable navigating global organizational structures and aligning objectives with cross-functional teams.
- Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, and executing.
- A Bachelor's degree is required, with a Master's degree in related fields (Computer Science, MBA) preferred.
- A deep passion for content and shopping.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]
Job Information:
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $143000 - $355200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.