Marketing Associate, Disney Bundle Product Marketing

The Marketing Associate will help develop and deploy marketing campaigns to drive growth for the

Disney Bundle. Successful candidates will develop, create, and manage marketing materials across a

range of paid, earned, and owned marketing channels. Working for the Disney Bundle product marketing

team, this individual will be required to successfully navigate and coordinate across multiple

cross-functional stakeholders to ensure holistic alignment across marketing channels as they work to

grow the Disney Bundle subscriber base.

Responsibilities

• Manage overall campaign development process - inclusive of strategy, creative brief, asset

development, and approval for a variety of content, audience, and innovation focused campaigns

• Partner cross-functionally with teams across The Walt Disney Company including marketing

strategy, awareness media, growth marketing, and earned partnerships, helping to align Disney

Bundle priorities with channel specific goals

• Support marketing planning calendar development – helping to identify key marketing beats

based on content calendars, key audiences, product shifts, and marketing channel roadmaps

• Assist with marketing innovation – identifying how to optimize marketing across multiple channels

to accelerate growth from both a creative, placement, and positioning perspective

• Assist with reporting as needed, including compiling in-market creative executions, competitive

landscape creative, and asset performance across marketing channels

• Support Sr. Manager with the build-out, maintenance, and evolution of an iterative learning

agenda

Qualifications

• Understanding of the OTT universe and subscription ecosystem is a plus
• Comfort with a variety of tools including Google Suite, Airtable, Box
• Self-starter, highly motivated, positive demeanor, excellent communicator, adaptable and able to
• 2 - 4 years of marketing experience

thrive in a fast-paced environment

• Highly organized project management skills
• Extremely effective communicator, presenter, influencer
• College degree required

The Bundle is a team sport. As a leader in this cross-brand, cross-functional team, you’ll be expected to

embrace and evangelize our collaborative mission and lead by example when it comes to collective goal

setting and diligent follow-through

The hiring range for this position in California is $84,600.00 - $103,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.