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Company | Prelim |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-08-19 |
Posted at | 9 months ago |
Market the product that powers better access to banking
- Develop and execute an effective content strategy that increases brand visibility and drives engagement with our target audience
- Collaborate closely with the marketing team to brainstorm content ideas, analyze performance data, and improve content plans based on campaign insights
- Ensure the tone and style of all content align with our brand guidelines and resonate with our target audience
- Stay updated on industry trends, competitor activities, and best practices in B2B content management to drive continuous improvement
- Manage day-to-day operations of B2B content management, ensuring timely and high-quality content production
- Create content for different types of formats (e.g., blog posts, videos, whitepapers, case studies, infographics) suitable for various distribution channels
- Create and maintain a comprehensive content production calendar to ensure timely delivery and coordination across different channels and platforms
- Supervise all stages of content production, from planning to publishing, to ensure consistent messaging and adherence to brand guidelines
- Available to work, preferably in PST Timezone
- Demonstrating familiarity with fintech/banking verbiage and terminology is a huge plus
- Knowledge of creating and implementing effective email marketing campaigns to engage the B2B audience
- Solid command of content management systems and familiarity with content creation tools such as Contently, Canva, and Jasper
- Bachelor's degree in Marketing, Mass Communications, Journalism, or a related field
- Ability to create B2B buyer personas and develop targeted content that addresses their pain points and motivations
- Strong leadership skills with the ability to collaborate effectively with cross-functional teams and influence stakeholders
- In-depth understanding of social media marketing and its role in amplifying B2B content
- 2-3 years of proven experience as a Digital Content Manager, preferably in the fintech or banking industry
- Excellent verbal and written communication skills with a keen eye for detail and the ability to adapt content to different formats and channels
- Parental Leave - Prelim offers paid parental leave to employees of any gender who give birth, adopt, or foster a child
- Equity & Bonuses - We believe in rewarding the team for hard work, and Prelimmers get compensated in both equity and end-of-year bonuses based on the team's goals
- Health Insurance - Prelim offers full health, vision, and dental insurance
- Remote Work Stipend - If your home is going to be your office, too, we want it to be done right. New Prelimmers receive a stipend to get properly set up with the right equipment
- Team Offsites - Twice a year, we get together to collaborate freely so that we build cooler stuff and have fun doing it.
- Unlimited PTO - In addition to nationally recognized holidays, Prelim offers unlimited paid time off
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