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Product Marketing Lead Jobs
Company | Pave |
Address | San Francisco Bay Area, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-08-17 |
Posted at | 9 months ago |
Why join Pave?
- Build (product) marketing foundations, including messaging and positioning frameworks, the ideal customer profiles (ICP), buyer personas, and packaging philosophy.
- Partner closely with product and revenue teams to launch several new products and features in the market; define the GTM launch process and success metrics.
- Bring market insights—from customer-facing teams, the competition, market research—into our product development process.
- Be a voice of the customer and a voice of the market. Always.
- Develop a sharp perspective on how we develop new products or drive engagement with existing ones in order to increase revenue.
- Enable our revenue team to win deals in commercial, mid-market, and enterprise segments with thoughtful pitch materials, one-pagers, product and persona training, and direct deal support.
- Experience working with revenue teams on enablement assets, training, and gathering customer feedback.
- Excellent storytelling abilities. You have strong communication skills—both written and verbal. You have the ability to distill complex ideas into simple, crisp words.
- Data-oriented. You like working with data and insights and pair that with your passion for customers to inform your points of view for how to take our product to market.
- 7+ years of B2B product marketing experience; HR technology experience is ideal.
- Track record of driving projects to completion by collaborating across teams. You can effectively partner with engineering, product, design, sales, customer success, and marketing teammates.
- Proven track record of working with product teams to influence product strategy and own the go-to-market process for new product launches.
- Self-starter; you spot opportunities to make things better and take ownership over them.
- Further an incredibly important vision to make compensation fair.
- Experience building the foundation of product marketing, messaging, and positioning for a brand that has incredible traction and customer love.
- Opportunity to grow and lead a team for the right profile.
- A lot of learning, and a lot of fun!
- Opportunity to develop and shape early marketing principles and strategy at Pave.
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