Product And Program Marketing Manager

Our technology client is looking for a Product and Program Marketing Manager to join their team.

In the Product and Program Marketing Manager role, you will work closely with Product and Program Marketing Managers to support the development and execution of marketing strategies for our skilling products and programs. You will assist in conducting market research, analyzing customer insights, coordinating product launches, and implementing marketing campaigns. The ideal candidate should have a strong passion for marketing, excellent organizational skills, and a keen eye for detail.

We are looking for someone who has a track record of innovation, of moving from ideation to realization in a fast-paced environment, and a creative flare that ensures you get the most out of investments while searching for insights to benchmark success. A natural collaborator and influencer, you excel at leveraging relationships for 1+1=3.

Responsibilities:

• Monitoring competitors' activities, pricing, and positioning. Conducting regular competitive analysis to identify opportunities and inform product marketing strategies.
• Product and program Launches: Support product and program launch activities, including messaging development, collateral creation, and launch planning. Collaborate with internal teams to ensure seamless execution.
• Industry Trends: Staying up to date with industry trends, best practices, and emerging marketing technologies. Sharing insights and recommendations with the team to drive innovation and continuous improvement.
• Content development: Collaborate with creative agencies, team’s Marketing Project Managers and creatives (copy writer, designer), assist in creating compelling marketing content and bill of materials, such as product and program narratives and decks, case studies, and blog articles. Ensure consistent brand messaging across all marketing materials.
• Cross-functional collaboration: Collaborate with various internal teams, including product and program management, content development, and platform development, to gather input and ensure alignment on marketing initiatives.
• Designing market research to identify target audiences, market trends, and competitive landscape. Gathering data and analyzing market insights to support decision-making.
• Market research and competitive analysis: Assist Product and Program Marketing Managers and Compete and Insights Lead in

Requirements:

• Excellent organizational and project management skills, with the ability to handle multiple projects simultaneously and with proven experience establishing strong collaborative relationships across a varied set of stakeholders and organizations.
• Experience managing projects with creative agency teams, from briefing, to managing rounds of stakeholder reviews, to completion
• Self-starter, with shared ownership mindset and strong attention to detail.Self-awareness, the ability to be self-critical, and a strong desire to learn/grow
• Three years of experience in product or program marketing. Ideally, additional experience in audience marketing.
• Excellent communicator, with expertise in written, visual and presentation formats as well as running effective stakeholder connection rhythms.
• Creative thinker with experience in implementing digital marketing motions to generate engaging marketing materials, including blogs, visual formats, and social media.
• Bachelor's degree in marketing, business, or a related field (or equivalent work experience).

The target hiring compensation range for this role is the equivalent of $62.66 to $69.62 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.