Program Manager, Social Marketing

The Program Manager, Social Marketing sets the direction for social strategies, campaigns and activations for brands, while also setting the tone for a team. This role acts as a trusted leader within the Mazda Marketing Team on our social strategy and approach. As a key contributor to the growth of the Marketing and Sales Teams at Mazda this position acts as a practitioner of exceptional customer experiences within social but cross channel as well. This role manages all social media marketing, integration and execution consistent with the overall integrated marketing plans.

Social Media Platform Management - 40%

• Develop and oversee the creation of social strategies, social playbooks, activations and campaign ideas across multiple vehicles and launch initiatives.
• Manage facilitation of Mazda special event live-streams.
• Lead strategy sessions and insight into the development of social space for upcoming campaigns, working with agency partners, independent research, and Brand Research team(s) to influence messaging direction.
• Manage the conversations on Mazda's social outlets while working closely with agency to oversee the creation and curation of content (daily, weekly, and monthly).

Strategic Planning and Collaboration - 40%

• Represent Mazda's expertise and core values to dealers, vendors and partners.
• Shape the ongoing evolution and improvement of our social practice and its products, services and reputation.
• Partner with creative, strategy, data and media teams to define and achieve our social marketing goals to deliver targeted and relevant media programs.
• Integrate across all teams to be fully aware of all activities and opportunities to further the brand message in the social space (Brand, Retail, Digital, PR, Experiential, CRM, Auto shows, Motorsports, etc.).
• Develop influencer strategy from initial engagement and outreach to negotiation, content creation, and execution across Mazda brand.
• Manage agency relationship to ensure both Mazda and the agencies are in lockstep across community management, influencer and paid social.
• Collaborate closely with internal stakeholders to amplify the reach of our content across all campaigns, events and programs.

Reporting and Budgeting - 20%

• Assist in the social media budget and manage within expectations.
• Manage social media content calendar, creative briefs, and posting schedules across all platforms in alignment with priorities and business goals on a monthly basis.
• Develop, analyze and report on monthly social engagement KPIs to provide actionable insights to help inform immediate opportunities as well as longer term strategy.
• Monitor campaign pacing and performance in line with brand goals and objectives and measure impact of campaigns using quantitative and qualitative metrics.

Qualifications And Other Requirements

Education (Minimum):

• Bachelor’s degree in Communications, Marketing, Advertising, Business Administration or related field or equivalent combination of education, training and/or work experience in lieu of degree.

Experience

• Minimum of five (5) years marketing experience preferably in social media role managing multiple social media accounts and coordinating content.

Knowledge/Skills/Abilities

• Ability to accurately proofread and correct outbound customer Communications
• Experience in the automotive and premium categories is a plus
• Expert communication and presentation skills in a wide variety of formats and settings
• Knowledge of relationship marketing, products, services and operation
• Advanced ability to build relationships across organizations, departments, teams and individuals
• Ability to apply knowledge of social media to effectively solve a wide variety of challenges and opportunities
• Experience identifying opportunities for Mazda business growth and developing and executing plans to win
• Ability to work in a fast-paced, environment in a matrixed organization
• Excellent time management and organizational skills
• Must have the ability to manage multiple tasks and have the ability to balance conflicting demands for resources.
• Ability to be organized, stay organized and re-organize where necessary is a critical component of the job
• Advanced understanding of social platforms, audiences and behaviors, and a nuanced perspective about social marketing

Travel

• Potential for 10% travel/annually, as needed

Pay Range

Salary to be determined by education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.