Performance Media Manager Jobs

e.l.f. Beauty, Inc. stands with every eye, lip, face, paw, and fin. Our deep commitment to clean, cruelty-free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People and Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys. We have annual revenues of ~$500 million and our business performance has been nothing short of extraordinary with 16 consecutive quarters of net sales growth as we have grown to #4 mass cosmetics brand in the US and are the fastest growing brand among the top 5. Our total compensation philosophy offers every new hire competitive pay and benefits, bonus eligibility (200% of target over the last three fiscal years), equity given to every full-time employee as a part of their new hire package, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

SUMMARY & KEY RESPONSIBILITIES:

The Performance Media Manager will be responsible for partnering with our Media Agencies and internal cross-functional teams including eCommerce, Sales, creative and Finance to create and execute impactful Paid Media plans that deliver a connected experience along the consumer decision journey. They will manage the execution and support of our mid to lower funnel Paid Media programs, with a focus on maximizing ROI and elevating the profile and relevance of the brand in a distinctive way.

• Participate in the creation of media strategy presentations and campaign post-mortems
• Manage all aspects of the day-to-day activation of performance media campaigns, including campaign strategy, performance optimization, and budget monitoring
• Ability to distill reporting into meaningful and actionable insights for internal stakeholders and leadership
• Work with cross-functional teams (Brand Marketing, Integrated Marketing, eCommerce, International and Finance)
• Provide strategic and tactical recommendations during media planning
• Demonstrate proactivity in providing daily meaningful optimization recommendations and provide timely updates/answers to short notice requests.

MEDIA STRATEGY & PLANNING:

• Develop new campaign strategies to drive incremental growth
• Partner closely with eCommerce Team, Brand, Integrated Marketing, Sales, & Agency partners to develop a holistic marketing approach that maximizes ROI of media budget and investments against a variety of business goals.
• Lead daily Paid Media execution, tactical planning; optimize media mix to drive growth and meet business goals.
• Assist in forecasting and management of multimillion-dollar budget
• Identify trends and insights to maximize campaign KPIs

ADMINISTRATIVE:

• Work in tandem with co manager and senior manager on team to own monthly reconciliation of media accruals vs. actual expenses that come in
• Manage media billing

MEASUREMENT & REPORTING:

• Work with Analytic resources (internal and agency) to assess campaign effectiveness, identify opportunities for optimization, and provide holistic reporting on media efficiency and effectiveness to senior management
• Work with Media Agency to deliver dashboard/reports that give a clear view of campaign performance, along with insights, recommendations, and next steps
• Track feedback regarding the effectiveness of marketing campaigns, activities, and promotions

SKILLS:

• Intermediate level in Microsoft Excel
• Self-starter who doesn’t need constant supervision or direction
• Strong reporting analytical skills, both quantitative and qualitative, with strong attention to detail
• Ability to demonstrate critical thinking and problem-solving skills
• Ability to synthesize complex ideas into actionable recommendations for senior executives
• Ability to think creatively, build compelling, fresh ideas with a discerning brand eye
• Able to work in fast-paced, start-up environment and changing environment, while also demonstrating calm under pressure

REQUIREMENTS:

• A firm grasp of Web Analytics, A/B Testing, and metrics driven (performance) marketing
• Comfortable working in a collaborative manner and a highly creative out-of-the-box thinker
• Retail media experience is a plus but not required
• Excellent communication, time management and organizational skills, deadline driven.
• Experience in optimizing Affiliate, Search, Shopping, Social and Display
• BA or BS required
• 5-7 years of experience in performance or direct response Paid Media
• Experience working cross-functionally with different teams across an organization

This job description is intended to describe the general nature, and level of work being performed in this position. It also reflects the general details considered necessary to describe the principle functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the discretion of supervisors.