Assistant Performance Media Manager

Coty is seeking an Assistant Performance Media Manager to assist with the management and analysis of paid media campaigns across the DTC portfolio (SKKN BY KIM, Kylie Cosmetics, Philosophy, Orveda). The candidate would support the business through creative and innovative solutions to meet paid media KPIs, while being highly motivated, organized, and data-driven, with a passion for the beauty industry.

Responsibilities:

• Monitor campaign performance and provide regular updates on key metrics, such as Revenue, ROAS, CTR, CPC
• Manage paid media creative and copy delivery
• Collaborate with cross-functional teams, including creative, influencer, digital commerce, and analytics, to ensure alignment on business goals and objectives.
• Design and perform test and learns to regularly uncover effective new tactics to maximize against KPIs
• Develop data-driven paid social creative playbooks with agency partners, with key insights tailored for each brand
• Work with the Senior Digital Marketing Manager to develop paid media strategies to drive revenue growth across various channels, including paid search, paid social, affiliate, and display
• Stay up-to-date with the latest trends and best practices in paid media and the beauty industry, and share learnings with the broader team.

Qualifications:

• Strong analytical skills and experience with data analysis tools, such as Excel, Adobe Analytics, Google Analytics.
• Experience with A/B testing and conversion rate optimization.
• Excellent written and verbal communication skills, with the ability to present complex data in a clear and concise manner.
• Bachelor's degree in marketing, business, or related field.
• 3-5 years of experience in digital marketing, with a focus on paid media.
• Knowledge of paid media platforms, such as Google Ads, Facebook Ads, Affiliate Networks