Manager, Addressable Strategy Jobs

General information

Agency: Matterkind

Function: Addressable Strategy

Seniority Level: Manager

Employment Type: Full-Time

Location: New York, United States

Job Ref#: 15307

Description & Requirements

Position Summary

We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

• Requires understanding of the industry, processes, procedures and systems within own and related areas
• Uses knowledge of how the team integrates with other teams (internal and external) to coordinate efforts and resources to achieve shared and individual objectives
• Impacts the overall quality and quantity of the tasks performed by the direct team
• Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts
• Analyzes information and leverages experience to identify and solve on-going or complex problems

Key Responsibilities

• Leads the vendor strategy; has experience and industry knowledge to identify vendors for key needs
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Identifies and delivers new audience-based addressable solutions to drive business growth; champions growth addressable initiatives across the company
• Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge
• Approves vendor selections and scopes. Liaise between the campaign management team and other key internal groups on each account (marketplace, research/analytics, operations) to ensure client needs are being met

Desired Skills & Experience

• Data Analysis: (Intermediate)
• Digital Media Systems and Tools: Knowledge of technology or measurement ad tech solutions, including platforms (Basic/Intermediate)
• Communication: (Intermediate)
• Collaboration: (Intermediate)
• Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally (Intermediate/Advanced)
• Project / Account Management: (Basic/Intermediate)
• Problem Solving: Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Advanced)
• Prioritization: Assesses and ranks issues and tasks in order of importance for taking action (Basic/Intermediate)
• Leadership Development: Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) (Basic)

Better Together

We embrace diversity and our responsibility to maintain an inclusive environment is core to our culture and values – truth, togetherness, and trailblazing. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together.

We embrace people that come from all backgrounds and work in different ways, and as we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to Kinesso, but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. You may be just the right candidate for this or other roles across Kinesso.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive unlimited time off days and company-wide Wellness Weeks and Kind Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The pay range for this position is $78,200 to $100,000. Where an employee or prospective employee is paid within this range will depend on, among other factors; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Minimum Salary 78,200

Maximum Salary 100,000

Employment Transparency

It is the policy of Kinesso, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Kinesso, please email [email protected] .

About Us

At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.