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Partnerships Associate Director/Director, Data
Company | AdTheorent |
Address | New York, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-07-11 |
Posted at | 11 months ago |
The Partnerships Associate Director/Director, Data will lead the Data discipline of the Partnerships team. This person will be the go-to expert for all in-house data offerings (including AT Health https://adtheorenthealth.com/ and AT Predictive Audiences: https://adtheorent.com/solutions).
- Work with go-to-market teams to evangelize, educate and grow the use of partner offerings across multiple clients in various verticals (pharma, CPG, entertainment, retail etc.)
- Proactively seek opportunities to operationalize workflow and develop readily available segments/bundles to ease speed to market
- Manage day-to-day data provider relationships – understand core value prop and competitive differentiation
- Work with Sales & Strategy on new client opportunities and ensure overarching data strategy ties in with business objectives for client and AdTheorent and forecast data segment usage and scale
- Identify, commercialize, and maintain new data products and partnerships for our business to execute on
- Maintain regular communication with management team members and with partners to report on status and future opportunities
- Manage 2-4 members of the Data Partnerships team; foster team collaboration and drive the day-to-day work and bigger picture strategy with the team
- Responsible for the ongoing management, development, and growth of data/DMP partnerships post-integration; maintain master taxonomy and rates across all partners and support broader licensing agreements to power internal solutions
- Share best practices and POVs with Sales, Yield, Product and Analytics teams
- Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.)
- Work hand-in-hand with Product team on development / advancement of data solutions and on the implementation of any technical integrations for data providers
- Analyze and identify key insights and use those to drive internal knowledge sharing with cross functional teams; proactively identify opportunities to enhance audience effectiveness
- Proven communication, questioning, and demonstrated leadership skills
- Ability to work with people at all levels both internally and with external partners
- Extremely organized, with strong attention to detail
- Comfortable working in a fast-paced, dynamic environment
- Experience working within the ad tech landscape & with data companies
- Excellent oral and written communication, negotiation and presentation skills
- Must be able to see the big picture and be able to rally others (direct reports and other departments) behind that picture
- Prior people and team management experience
- 6-8 years’ experience working in the ad tech /advertising industry, with a focus on data
- Experience with contracts and vendor negotiations
- Must have a deep understanding of audience curation, types of audiences, DMP integrations and how this all fits into a marketing strategy
- Strong Excel skills and analytically minded
- Bachelor’s Degree required
- Must have a “doer’s” mentality to deliver on departmental and company-wide goals
- Ability to build an excellent rapport with internal and external stakeholders; strong teamwork is a must
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